Textbooks: Persuasion

  • Making Sense of Messages: A Critical Apprenticeship in Rhetorical Criticism book cover

    Making Sense of Messages

    A Critical Apprenticeship in Rhetorical Criticism, 2nd Edition

    By Mark Stoner

    Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex content and skills of rhetorical theory and criticism.  A new chapter on “The Rhetoric of Ignorance” provides needed theory and examples that help students…

    Paperback – 2019-12-06 
    Routledge

  • Rethinking Public Relations: Persuasion, Democracy and Society book cover

    Rethinking Public Relations

    Persuasion, Democracy and Society, 3rd Edition

    By Kevin Moloney, Conor McGrath

    This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of…

    Paperback – 2019-07-25
    Routledge

  • Arguing, Reasoning, and Thinking Well book cover

    Arguing, Reasoning, and Thinking Well

    1st Edition

    By Robert Gass, John Seiter

    Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing…

    Paperback – 2019-06-20
    Routledge

  • The Natural Speaker book cover

    The Natural Speaker

    9th Edition

    By Randy Fujishin

    The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to present a natural, and rewarding speech to any audience. By providing an overview of speech construction, practice, and delivery, this book is designed to enhance and improve…

    Paperback – 2018-04-18
    Routledge

  • Persuasion: Social Influence and Compliance Gaining book cover

    Persuasion

    Social Influence and Compliance Gaining, 6th Edition

    By Robert H Gass, John S Seiter

    Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this…

    Paperback – 2018-02-16
    Routledge

  • Public Speaking: A Meta-Communicative Approach book cover

    Public Speaking

    A Meta-Communicative Approach, 1st Edition

    By Jerald Goldstein

    Public Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of…

    Paperback – 2017-10-02
    Routledge

  • Persuasion in Your Life book cover

    Persuasion in Your Life

    2nd Edition

    By Shawn T. Wahl, Eric Morris

    Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also…

    Paperback – 2017-09-25
    Routledge

  • Rhetorical Public Speaking: Civic Engagement in the Digital Age book cover

    Rhetorical Public Speaking

    Civic Engagement in the Digital Age, 3rd Edition

    By Nathan Crick

    Rhetorical Public Speaking: Civic Engagement in the Digital Age, Third Edition offers students an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment. It provides a foundation to guide students in…

    Paperback – 2017-06-12
    Routledge

  • Persuasion in Society book cover

    Persuasion in Society

    3rd Edition

    By Dr Herbert W Simons, Jean G. Jones, Herbert W. Simons

    Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging…

    Paperback – 2017-04-07
    Routledge

  • The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century book cover

    The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 6th Edition

    By Richard M. Perloff

    The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion…

    Paperback – 2017-01-06
    Routledge
    Routledge Communication Series

  • Argumentation: Analysis and Evaluation book cover

    Argumentation

    Analysis and Evaluation, 2nd Edition

    By Frans H. van Eemeren, A. Francisca Sn Henkemans

    This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life discourse and texts.…

    Paperback – 2016-11-15
    Routledge

  • The Psychology of Influence: Theory, research and practice book cover

    The Psychology of Influence

    Theory, research and practice, 1st Edition

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-21
    Routledge

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