Textbooks: Public Relations

  • Sports Publicity: A Practical Approach book cover

    Sports Publicity

    A Practical Approach, 3rd Edition

    By Joe Favorito

    Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines…

    Paperback – 2020-04-02 
    Routledge

  • Exploring Communication Ethics: A Socratic Approach book cover

    Exploring Communication Ethics

    A Socratic Approach, 1st Edition

    By Randy Bobbitt

    Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background,…

    Paperback – 2020-03-26 
    Routledge

  • Communicating Ethically: Character, Duties, Consequences, and Relationships book cover

    Communicating Ethically

    Character, Duties, Consequences, and Relationships, 3rd Edition

    By William W. Neher

    This thoroughly updated third edition of Communicating Ethically provides a broad introduction to the ethical nature of communication, bringing together classical and modern theories of ethical philosophy to address issues at play in specific careers and domains throughout the field. By…

    Paperback – 2020-03-23 
    Routledge

  • The Public Relations Writer’s Handbook book cover

    The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&…

    Paperback – 2019-12-19 
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-11-22
    Routledge

  • Communication Research Measures III: A Sourcebook book cover

    Communication Research Measures III

    A Sourcebook, 1st Edition

    Edited by Elizabeth E. Graham, Joseph P. Mazer

    Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an…

    Paperback – 2019-09-30
    Routledge
    Routledge Communication Series

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key…

    Paperback – 2019-08-26
    Routledge

  • Political Public Relations: Concepts, Principles, and Applications book cover

    Political Public Relations

    Concepts, Principles, and Applications, 2nd Edition

    Edited by Jesper Stromback, Spiro Kiousis

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political…

    Paperback – 2019-08-14
    Routledge
    Routledge Communication Series

  • Movements in Organizational Communication Research: Current Issues and Future Directions book cover

    Movements in Organizational Communication Research

    Current Issues and Future Directions, 1st Edition

    Edited by Jamie McDonald, Rahul Mitra

    Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique…

    Paperback – 2019-03-13
    Routledge

  • Public Relations: Competencies and Practice book cover

    Public Relations

    Competencies and Practice, 1st Edition

    Edited by Carolyn Mae Kim

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

    Paperback – 2019-02-20
    Routledge

  • Public Relations Planning: A Strategic Approach book cover

    Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Data-Driven Public Relations Research: 21st Century Practices and Applications book cover

    Data-Driven Public Relations Research

    21st Century Practices and Applications, 1st Edition

    By Jim Eggensperger, Natalie Redcross

    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with…

    Paperback – 2018-10-01
    Routledge

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