Textbooks: Visual Communication

  • An Introduction to Applied Semiotics: Tools for Text and Image Analysis book cover

    An Introduction to Applied Semiotics

    Tools for Text and Image Analysis, 1st Edition

    By Louis Hébert

    An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools…

    Paperback – 2019-12-17 
    Routledge

  • Making Sense of Messages: A Critical Apprenticeship in Rhetorical Criticism book cover

    Making Sense of Messages

    A Critical Apprenticeship in Rhetorical Criticism, 2nd Edition

    By Mark Stoner

    Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex content and skills of rhetorical theory and criticism.  A new chapter on “The Rhetoric of Ignorance” provides needed theory and examples that help students…

    Paperback – 2019-12-03 
    Routledge

  • Graphic Design: Learn It, Do It book cover

    Graphic Design

    Learn It, Do It, 1st Edition

    By Katherine A. Hughes

    Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "…

    Paperback – 2019-06-21
    CRC Press

  • Photocommunication Across Media: Beginning Photography for Professionals in Mass Media book cover

    Photocommunication Across Media

    Beginning Photography for Professionals in Mass Media, 1st Edition

    Edited by ROSS COLLINS, Keith Greenwood

    Photocommunication Across Media is a must-have for aspiring mass media professionals who are striving to compete in the new landscape of convergence journalism and media. You will learn principles of photography both still and video and how to incorporate them into your storytelling. That’s no…

    Paperback – 2017-11-29
    Routledge

  • Perception and Imaging: Photography as a Way of Seeing book cover

    Perception and Imaging

    Photography as a Way of Seeing, 5th Edition

    By Richard D. Zakia, John Suler

    When you look at an image, what do you see, think, and feel? How do you want your audience to react when they view your work? For over 30 years the late Richard Zakia helped photographers enrich their creative vision through his classic book, Perception and Imaging. Now he is joined by co-author…

    Paperback – 2017-11-21
    Routledge

  • Documentary Media: History, Theory, Practice book cover

    Documentary Media

    History, Theory, Practice, 2nd Edition

    By Broderick Fox

    In a digital moment where both the democratizing and totalitarian possibilities of media are unprecedented, the need for complex, ethical, and imaginative documentary media—for you, the reader of this book to think, question, and create—is vital. Whether you are an aspiring or seasoned practitioner…

    Paperback – 2017-10-13
    Routledge

  • Television Field Production and Reporting: A Guide to Visual Storytelling book cover

    Television Field Production and Reporting

    A Guide to Visual Storytelling, 7th Edition

    By Fred Shook, John Larson, John DeTarsio

    Television Field Production and Reporting provides a comprehensive introduction to the art of video storytelling. Endorsed by the National Press Photographers Association, this book focuses on the many techniques and tools available in today’s digital landscape, including how drones and…

    Paperback – 2017-08-21
    Routledge

  • Visual Methods in the Field: Photography for the Social Sciences book cover

    Visual Methods in the Field

    Photography for the Social Sciences, 1st Edition

    By Terence Heng

    The use of images, particularly photography, has been steadily gaining popularity in academia, but there has not yet been a book that deals with the act and process of photo-taking in the field. Drawing upon 21 years of photographic experience and sociological research, Terence Heng’s immersive and…

    Paperback – 2016-11-09
    Routledge

  • The Screenwriter's Path: From Idea to Script to Sale book cover

    The Screenwriter's Path

    From Idea to Script to Sale, 1st Edition

    By Diane Lake

    The Screenwriter’s Path takes a comprehensive approach to learning how to write a screenplay—allowing the writer to use it as both a reference and a guide in constructing a script. A tenured professor of screenwriting at Emerson College in Boston, author Diane Lake has 20 years' experience writing…

    Paperback – 2016-10-13
    Routledge

  • Ecomedia: Key Issues book cover

    Ecomedia

    Key Issues, 1st Edition

    Edited by Stephen Rust, Salma Monani, Sean Cubitt

    Ecomedia: Key Issues is a comprehensive textbook introducing the burgeoning field of ecomedia studies to provide an overview of the interface between environmental issues and the media globally. Linking the world of media production, distribution, and consumption to environmental understandings,…

    Paperback – 2015-09-10
    Routledge
    Key Issues in Environment and Sustainability

  • Text and Image: A Critical Introduction to the Visual/Verbal Divide book cover

    Text and Image

    A Critical Introduction to the Visual/Verbal Divide, 1st Edition

    By John Bateman

    Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary…

    Paperback – 2014-05-28
    Routledge

  • Digital Innovations for Mass Communications: Engaging the User book cover

    Digital Innovations for Mass Communications

    Engaging the User, 1st Edition

    By Paul Martin Lester

    In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative…

    Paperback – 2013-12-10
    Routledge

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