Textbooks: Communication Studies

  • Public Relations: The Basics book cover

    Public Relations: The Basics

    1st Edition

    By Ron Smith

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key…

    Paperback – 2013-08-06
    Routledge
    The Basics

  • The Routledge Reader on Writing Centers and New Media book cover

    The Routledge Reader on Writing Centers and New Media

    1st Edition

    Edited by Sohui Lee, Russell G. Carpenter

    This collection of essays appears on the wave of digital media tutoring developments in university and college writing centers in the United States and around the world. It provides students and scholars of literacy, new media, and communication as well as writing center practitioners with a…

    Paperback – 2013-07-29
    Routledge

  • A Synoptic History of Classical Rhetoric book cover

    A Synoptic History of Classical Rhetoric

    4th Edition

    By James J. Murphy, Richard A. Katula, Michael Hoppmann

    Continuing its tradition of providing students with a thorough review of ancient Greek and Roman rhetorical theory and practices, A Synoptic History of Classical Rhetoric is the premier text for undergraduate courses and graduate seminars in the history of rhetoric. Offering vivid examples of each…

    Paperback – 2013-07-23
    Routledge

  • Campaigning for President 2012: Strategy and Tactics book cover

    Campaigning for President 2012

    Strategy and Tactics, 2nd Edition

    Edited by Dennis W. Johnson

    In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning…

    Paperback – 2013-07-08
    Routledge

  • Writing for the Web: Composing, Coding, and Constructing Web Sites book cover

    Writing for the Web

    Composing, Coding, and Constructing Web Sites, 1st Edition

    By J.D. Applen

    Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics…

    Paperback – 2013-06-26
    Routledge

  • Strategic Public Relations Leadership book cover

    Strategic Public Relations Leadership

    1st Edition

    By Anne Gregory, Paul Willis

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a…

    Paperback – 2013-06-20
    Routledge

  • The Global Intercultural Communication Reader book cover

    The Global Intercultural Communication Reader

    2nd Edition

    Edited by Molefi Kete Asante, Yoshitaka Miike, Jing Yin

    The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture and communication. In this expanded second edition, editors Molefi Kete Asante, Yoshitaka Miike, and Jing Yin bring together thirty-two essential readings for…

    Paperback – 2013-06-19
    Routledge

  • Brand Journalism book cover

    Brand Journalism

    1st Edition

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical…

    Paperback – 2013-06-17
    Routledge

  • The Routledge Pragmatics Encyclopedia book cover

    The Routledge Pragmatics Encyclopedia

    1st Edition

    Edited by Louise Cummings

    Pragmatics has grown considerably in its relatively short history, from its original disciplinary influences in philosophy and linguistics, into a multidisciplinary field that encompasses a range of theoretical and empirical concerns. The Routledge Pragmatics Encyclopedia captures the diversity of…

    Paperback – 2013-05-16
    Routledge

  • Promoting Nonprofit Organizations: A Reputation Management Approach book cover

    Promoting Nonprofit Organizations

    A Reputation Management Approach, 1st Edition

    By Ruth Ellen Kinzey

    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years.…

    Paperback – 2013-04-08
    Routledge

  • Global Entertainment Media: Between Cultural Imperialism and Cultural Globalization book cover

    Global Entertainment Media

    Between Cultural Imperialism and Cultural Globalization, 1st Edition

    By Tanner Mirrlees

    A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to…

    Paperback – 2013-03-13
    Routledge

  • Communication: Embracing Difference book cover

    Communication

    Embracing Difference, 4th Edition

    By Daniel M. Dunn, Lisa M. Goodnight

    Communication: Embracing Difference, 4e, stresses the importance of understanding and celebrating difference as a means to becoming a more effective communicator. This text describes basic communication theory in everyday, non-technical terms and offers students an abundance of opportunities to…

    Paperback – 2013-01-30
    Routledge

2Series in Communication Studies

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