This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing…
Paperback – 2019-09-18
Routledge
The Essentials of Instructional Design, 4th Edition introduces the fundamental elements, principles, and practice of instructional design (ID) to students new to ID. Key procedures within the ID process—learner analysis, task analysis, needs analysis, developing goals and objectives, organizing…
Paperback – 2019-09-18
Routledge
Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization,…
Paperback – 2019-09-11
Routledge
Routledge International Business Studies
Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key…
Paperback – 2019-08-26
Routledge
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political…
Paperback – 2019-08-14
Routledge
Routledge Communication Series
Writing for Engineering and Science Students is a clear and practical guide for anyone undertaking either academic or technical writing. Drawing on the author’s extensive experience of teaching students from different fields and cultures, and designed to be accessible to both international students…
Paperback – 2019-08-14
Routledge
Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners,…
Paperback – 2019-08-14
Routledge
This authoritative but concise guide describes the most significant cultural theories from the 19th to the 21st century and their originators, as well as the links between them and their mutual influences. This guide explores ideas around what culture is, when and why cultures change…
Paperback – 2019-08-13
Routledge
Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-enabled change in the public sector. It incorporates theoretical and empirical insights to provide students with a broader and deeper understanding of…
Paperback – 2019-07-26
Routledge
Routledge Masters in Public Management
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of…
Paperback – 2019-07-25
Routledge
Becoming a Writing Researcher effectively guides students through the stages of conducting qualitative writing research, from the initial step of seeing themselves as researchers, to identifying research questions, selecting appropriate methodological tools, conducting the research, and…
Paperback – 2019-07-16
Routledge
The development of a new book about Emotional Intelligence (EI) and Neuro-Linguistic Programming (NLP) and the challenges to managers and engineers is essential because it introduces new lines of research in management and production. The use of EI and NLP allows management to take a more strategic…
Hardback – 2019-07-08
CRC Press
Manufacturing Design and Technology