Textbooks: Economics, Finance, Business & Industry

  • Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More book cover

    Strategic Writing

    Multimedia Writing for Public Relations, Advertising, and More, 4th Edition

    By Charles Marsh, David W Guth, Bonnie Poovey Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,…

    Paperback – 2017-12-01 
    Routledge

  • Visual Arts Management book cover

    Visual Arts Management

    By Jeffrey Taylor

    The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts. Visual Arts…

    Paperback – 2017-11-28 
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • The Economics of US Health Care Policy book cover

    The Economics of US Health Care Policy

    By Charles E. Phelps, Stephen T. Parente

    In this book, Phelps and Parente explore the US health care system and set out the case for its reform. They trace the foundations of today’s system, and show how distortions in the incentives facing participants in the health care market could be corrected in order to achieve lower costs, a higher…

    Paperback – 2017-11-20 
    Routledge

  • The Strategy and Tactics of Pricing: A Guide to Growing More Profitably book cover

    The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-16 
    Routledge

  • Corporate Entrepreneurship book cover

    Corporate Entrepreneurship

    By Véronique Bouchard, Alain Fayolle

    Entrepreneurship is vital for companies’ success, to allow them to adapt and grow in today’s interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the…

    Paperback – 2017-11-08 
    Routledge

  • The New Global Politics of the Asia-Pacific: Conflict and Cooperation in the Asian Century book cover

    The New Global Politics of the Asia-Pacific

    Conflict and Cooperation in the Asian Century, 3rd Edition

    By Michael K. Connors, Rémy Davison, Jörn Dosch

    Now in its new and fully updated third edition, The New Global Politics of the Asia Pacific continues to provide a compelling analysis of a region undergoing dramatic changes. Based on new research and offering fresh interpretation, this edition evaluates the prospects for continuing US dominance…

    Paperback – 2017-10-31 
    Routledge

  • Social Marketing: Rebels with a Cause book cover

    Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online…

    Paperback – 2017-10-30 
    Routledge

  • The Income Approach to Property Valuation book cover

    The Income Approach to Property Valuation

    7th Edition

    By Andrew Baum, David Mackmin, Nick Nunnington

    A classic textbook that has guided generations of students through the intricacies of property valuation, The Income Approach to Property Valuation remains a keen favourite amongst students and teachers alike. This new edition has been thoroughly revised and updated to meet the increasingly…

    Paperback – 2017-10-30 
    Routledge

  • Risk Management in Organizations: An Integrated Case Study Approach book cover

    Risk Management in Organizations

    An Integrated Case Study Approach, 2nd Edition

    By Margaret Woods

    Measuring and managing risk in organizations is not simple in theory or in practice. This book provides an overview of the field alongside a cross-section of case studies from a range of industries. In an updated edition, the author adds a new case on cyber risk whilst bringing the other stories up…

    Paperback – 2017-10-30 
    Routledge

  • Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector book cover

    Managing Organizations in the Creative Economy

    Organizational Behaviour for the Cultural Sector

    By Paul Saintilan, David Schreiber

    The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.…

    Paperback – 2017-10-26 
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • International Marketing: Strategy development and implementation book cover

    International Marketing

    Strategy development and implementation

    By Carl Arthur Solberg

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all…

    Paperback – 2017-10-25 
    Routledge

  • Events Management: An Introduction book cover

    Events Management

    An Introduction, 2nd Edition

    By Charles Bladen, James Kennell, Emma Abson, Nick Wilde

    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It…

    Paperback – 2017-10-24 
    Routledge

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