Textbooks: Economics, Finance, Business & Industry

  • Consumer Behaviour and Analytics book cover

    Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-08-28
    Routledge

  • Contemporary Issues in Work and Organisations: Actors and Institutions book cover

    Contemporary Issues in Work and Organisations

    Actors and Institutions, 1st Edition

    Edited by Russell D. Lansbury, Anya Johnson, Diane van den Broek

    In a complex and interconnected world, work and organisations are rapidly changing. This book addresses key emerging issues by adopting an imaginative and innovative approach. Its comprehensive coverage on work and organisations aim to: provide understanding of the external forces and institutions…

    Paperback – 2019-08-27
    Routledge

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key…

    Paperback – 2019-08-26
    Routledge

  • The Unitary Presidency book cover

    The Unitary Presidency

    1st Edition

    By Graham G. Dodds

    The theory of the unitary executive is one of the most controversial and significant constitutional doctrines of the past several decades. It holds that the U.S. president alone embodies all executive power and therefore has unlimited ability to direct the many people and institutions within the…

    Paperback – 2019-08-26
    Routledge
    Presidential Briefings Series

  • Business Intelligence for Small and Medium-Sized Enterprises: An Agile Roadmap toward Business Sustainability book cover

    Business Intelligence for Small and Medium-Sized Enterprises

    An Agile Roadmap toward Business Sustainability, 1st Edition

    By Lila Rao-Graham, Maurice L. McNaughton, Gunjan Mansingh

    Business intelligence (BI) has evolved over several years as organizations have extended their online transaction processing (OLTP) capabilities and applications to support their routine operations. With online analytical processing (OLAP), organizations have also established the capability to…

    Hardback – 2019-08-26
    Auerbach Publications

  • Principles of Economics in Context book cover

    Principles of Economics in Context

    2nd Edition

    By Neva Goodwin, Jonathan M. Harris, Julie A. Nelson, Brian Roach, Mariano Torras

    The study of economics should not be highly abstract, but closely related to real-world events. Principles of Economics in Context addresses this challenge, laying out the principles of micro-and macroeconomics in a manner that is thorough, up to date and relevant to students, keeping theoretical…

    Hardback – 2019-08-26
    Routledge

  • World Biodiesel Policies and Production book cover

    World Biodiesel Policies and Production

    1st Edition

    Edited by Hyunsoo Joo, Ashok Kumar

    This book presents the evolution of biodiesel technologies along with government policies of major biodiesel producing countries with their backgrounds, impacts, changes, and other energy forms. Biodiesel feedstock and biodiesel production technologies including green algae and methanol are…

    Hardback – 2019-08-26
    CRC Press

  • Economic Growth and Demographic Transition in Third World Nations: A Chaos and Complexity Theory Perspective book cover

    Economic Growth and Demographic Transition in Third World Nations

    A Chaos and Complexity Theory Perspective, 1st Edition

    Edited by Şefika Şule Erçetin, Nilanjan Ray, Saurabh Sen

    This volume presents a new perspective on demographic transition, economic growth, and national development via exploration of the Third World economies. It provides a multidimensional approach to the close relationship between the concept of the chaos and complexity theory and provides a…

    Hardback – 2019-08-23
    Apple Academic Press

  • Strategic Management for Tourism, Hospitality and Events book cover

    Strategic Management for Tourism, Hospitality and Events

    3rd Edition

    By Nigel Evans

    Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host…

    Paperback – 2019-08-20
    Routledge

  • Sport Facility Operations Management: A Global Perspective book cover

    Sport Facility Operations Management

    A Global Perspective, 3rd Edition

    By Eric C. Schwarz, Stacey A. Hall, Simon Shibli

    Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experiences connecting facilities, people, and technology. This is a comprehensive and engaging textbook…

    Paperback – 2019-08-20
    Routledge

  • Natural Resource Economics: The Essentials book cover

    Natural Resource Economics: The Essentials

    1st Edition

    By Tom Tietenberg, Lynne Lewis

    Natural Resource Economics: The Essentials offers a policy-oriented approach to the increasingly influential field of natural resource economics that is based upon a solid foundation of economic theory and empirical research. Students will not only leave the course with a firm understanding of…

    Paperback – 2019-08-19
    Routledge

  • Political Public Relations: Concepts, Principles, and Applications book cover

    Political Public Relations

    Concepts, Principles, and Applications, 2nd Edition

    Edited by Jesper Stromback, Spiro Kiousis

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political…

    Paperback – 2019-08-14
    Routledge
    Routledge Communication Series

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