Textbooks: Economics, Finance, Business & Industry

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    Paperback – 2019-05-01
    Routledge
    Routledge Communication Series

  • Designing for Safe Use: 100 Principles for Making Products Safer book cover

    Designing for Safe Use

    100 Principles for Making Products Safer, 1st Edition

    By Michael Wiklund, Jonathan Kendler, Jon Tilliss, Cory Costantino, Kimmy Ansems, Valerie Ng, Ruben Post, Brenda van Geel, Rachel Aronchick, Alix Dorfman

    How do you prevent a critical care nurse from accidentally delivering a morphine overdose to an ill patient? Or ensure that people don't insert their arm into a hydraulic mulcher? And what about enabling trapped airline passengers to escape safely in an emergency? Product designers and engineers…

    Paperback – 2019-04-29
    CRC Press

  • Key Thinkers on Development book cover

    Key Thinkers on Development

    2nd Edition

    Edited by David Simon

    Since its publication in 2006 as Fifty Key Thinkers on Development, this invaluable reference has established itself as the leading biographical handbook in its field, providing a concise and accessible introduction to the lives and key contributions of development thinkers from across the…

    Paperback – 2019-04-18
    Routledge
    Routledge Key Guides

  • Routledge Companion to Global Economics book cover

    Routledge Companion to Global Economics

    1st Edition

    By Robert Beynon

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.…

    Hardback – 2019-04-17
    Routledge

  • Management Communication: A Case Analysis Approach book cover

    Management Communication

    A Case Analysis Approach, 6th Edition

    By James S. O'Rourke

    This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly…

    Paperback – 2019-04-09
    Routledge

  • Linear Optimization for Business: Theory and practical application book cover

    Linear Optimization for Business

    Theory and practical application, 1st Edition

    By Marcos Singer

    This book takes a unique approach to linear optimization by focusing on the underlying principles and business applications of a topic more often taught from a mathematical and computational perspective. By shifting the perspective away from heavy math, students learn how optimization can be used…

    Paperback – 2019-04-04
    Routledge

  • The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development book cover

    The Emerging Technology of Big Data

    Its Impact as a Tool for ICT Development, 1st Edition

    By Heru Susanto, Fang-Yie Leu, Chin Kang Chen

    Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the…

    Hardback – 2019-04-03
    Apple Academic Press

  • Construction Project Management: An Integrated Approach book cover

    Construction Project Management

    An Integrated Approach, 3rd Edition

    By Peter Fewings, Peter Fewings, Christian Henjewele

    Construction Project Management: An Integrated Approach is a management approach to leading projects and the effective choice and use of project management tools and techniques. It seeks to push the boundaries of project management to take on board future needs and user issues. Integration of the…

    Paperback – 2019-04-03
    Routledge

  • Political and Economic Foundations in Global Studies book cover

    Political and Economic Foundations in Global Studies

    1st Edition

    Edited by Michael R. Anderson, Stephanie S. Holmsten

    Political and Economic Foundations in Global Studies provides an innovative introductory examination of the global forces shaping the world today, seen through political and economic lenses. Along with its companion, Social and Cultural Foundations in Global Studies, the book exposes students to…

    Paperback – 2019-04-02
    Routledge
    Foundations in Global Studies

  • Advanced Construction Mathematics book cover

    Advanced Construction Mathematics

    1st Edition

    By Surinder Virdi

    Advanced Construction Mathematics covers the range of topics that a student must learn in order to achieve success in Level 3 and 4 mathematics for the Pearson BTEC National and BTEC HNC/HND in Construction, Building Services, and Civil Engineering. Packed with easy to follow examples, its 18…

    Paperback – 2019-04-02
    Routledge

  • Residential Real Estate: Urban & Regional Economic Analysis book cover

    Residential Real Estate

    Urban & Regional Economic Analysis, 1st Edition

    By Anupam Nanda

    Residential Real Estate introduces readers to the economic fundamentals and emerging issues in housing markets. The book investigates housing market issues within local, regional, national and international contexts in order to provide students with an understanding of the economic principles that…

    Paperback – 2019-03-25
    Routledge

  • Institutional Ownership and Multinational Firms: Relationships to Social and Environmental Performance book cover

    Institutional Ownership and Multinational Firms

    Relationships to Social and Environmental Performance, 1st Edition

    By James J. Kennelly

    First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.…

    Hardback – 2019-03-22
    Routledge
    Transnational Business and Corporate Culture

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