Textbooks: Economics, Finance, Business & Industry

  • Political Marketing: Principles and Applications book cover

    Political Marketing

    Principles and Applications, 3rd Edition

    By Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte

    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages…

    Paperback – 2019-05-22
    Routledge

  • Money and Schools book cover

    Money and Schools

    7th Edition

    By R. Craig Wood, David C. Thompson, Faith E. Crampton

    Money and Schools explains and demonstrates the relationship between money and equality of educational opportunity in a way that is clear, precise, and engaging. Grounded in research and best practices, this book provides a broad overview of school finance, budgeting, and resource allocation, an…

    Paperback – 2019-05-21
    Routledge

  • The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying book cover

    The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-21
    Routledge
    Routledge Communication Series

  • Strategic Management in Sport book cover

    Strategic Management in Sport

    1st Edition

    By Danny O'Brien, Milena M. Parent, Lesley Ferkins, Lisa Gowthorp

    What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport…

    Paperback – 2019-05-20
    Routledge

  • Societal Problems as Public Bads book cover

    Societal Problems as Public Bads

    1st Edition

    By Nan Dirk de Graaf, Dingeman Wiertz

    Corruption, crime, economic inequality, religious fundamentalism, financial crises, environmental degradation, population ageing, gender inequality, large-scale migration… This book tackles many of the most pressing problems facing societies today. The authors demonstrate that similar social…

    Paperback – 2019-05-20
    Routledge

  • Men and Masculinities book cover

    Men and Masculinities

    1st Edition

    By Eric Anderson, Rory Magrath

    Eric Anderson is Professor of Sport, Masculinities, and Sexualities at the University of Winchester. He is an interdisciplinary scholar who studies men’s changing masculinities and sexualities. Professor Anderson is the architect of Inclusive Masculinity Theory and has published nineteen books…

    Paperback – 2019-05-13
    Routledge

  • Media Management and Digital Transformation book cover

    Media Management and Digital Transformation

    1st Edition

    Edited by Arne L. Bygdås, Stewart Clegg, Aina Landsverk Hagen

    Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to…

    Paperback – 2019-05-13
    Routledge

  • How to Market Books book cover

    How to Market Books

    6th Edition

    By Alison Baverstock, Susannah Bowen

    Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the…

    Paperback – 2019-05-13
    Routledge

  • Customer Relationship Management: Concepts and Technologies book cover

    Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    Paperback – 2019-05-09
    Routledge

  • The Connectivity of Innovation in the Construction Industry book cover

    The Connectivity of Innovation in the Construction Industry

    1st Edition

    Edited by Malena Ingemansson Havenvid, Åse Linné, Lena E. Bygballe, Chris Harty

    The construction industry is currently experiencing accelerating developments concerning societal demands along with project complexity, internationalization and digitalization. In an attempt to grasp the consequences of these demands on productivity and innovation, this edited book addresses how…

    Hardback – 2019-05-03
    Routledge
    Spon Research

  • Commonwealth Caribbean Insurance Law book cover

    Commonwealth Caribbean Insurance Law

    1st Edition

    By Lesley A Walcott

    This book sets out in a clear and concise manner the central principles of insurance law in the Caribbean, guiding students through the complexities of the subject. This book features, among several other key themes, extensive coverage of: insurance regulation; life insurance; property…

    Paperback – 2019-05-02
    Routledge
    Commonwealth Caribbean Law

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    Paperback – 2019-05-01
    Routledge
    Routledge Communication Series

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