News About Gautam Mahajan

Customer Value Alliance

  • Jan 13, 2019 |

    The Creating Value Alliance is a movement for business leaders and academics to build ‘value’ for themselves and their institutions; to share value creating experiences and to inculcate a value creating mindset, so that they can make Value waiting to happen a reality.

    Carl Jung stated: unless you make the unconscious conscious, it will direct your life, and you will call it fate.

    Value creation underpins all business transactions and engagement (Mahajan book, Creating Value, Sage 2016). We all seek value for ourselves, as well as for our businesses and for our society. However, because we are so immersed in our day-to-day functional management, we often overlook opportunities for value creation, possibly to the detriment of our businesses and societal needs. Successful businesses and leaders create value for their eco-systems which include themselves, their companies, customers, employees, partners and stakeholders, mostly unconsciously, yet there are challenges in gauging and assessing ‘value(s)’  and their impact. The Creating Value Alliance is a wake-up call and movement to improve our understanding of the concept of value (and values) and, moreover, to find ways of creating value consciously and more abundantly (and destroy less value) which will in turn allow us to compete more effectively, to build social value and to thrive and be ready for the challenges of a changing and disruptive world. Carl Jung stated: “unless you make the unconscious conscious, it will direct your life, and you will call it fate.”

    The Creating Value movement will bring  business leaders/practitioners and leading academics from around the world together to exchange views, and to share and learn from each other regarding the problems, the potential and the real life uses of value creation, and how it can transform management, organizations and institutions. Through conferences and workshops, the Creating Value Alliance will operate settings which allow business leaders and academics to work together to establish the action research and development project they wish to see emerge and what would help them in value creation. The Alliance members will share latest thinking on value creation and service for improving the worth of companies, their longevity, their ability to be ahead of and tackle disruptive forces, and to embed a value creation leadership style going far beyond traditional and functional management so as to engender a value creation mind-set and avoiding value destruction in the future. We welcome innovation and fresh and thought-provoking approaches.

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