1st Edition
Expanding the Donor Base in Higher Education Engaging Non-Traditional Donors
Chapter 1: Introduction
Racial Minorities
Chapter 2: Engaging and Soliciting African American Alumni – Marybeth Gasman &Nelson Bowman
Chapter 3: An approach to engaging Latina/o alumni in giving initiatives: Madrinas y padrinos – José A. Cabrales
Chapter 4: Chinese American philanthropy: Cultural contexts behind major gifts in higher education – Kozue Tsunoda
Other Alumni Constituencies
Chapter 5: Women as a Donor Group to Higher education – Sara Kaiser & Amy Wells Dolan
Chapter 6: Alumni Giving in the LGBTQ Communities: Queering Philanthropy – Jason C. Garvey & Noah D. Drezner
Chapter 7: Fundraising from doctoral alumni: Going beyond the bachelor's – Anita Mastroieni
Chapter 8: Examining Young Alumni Giving Behavior: Every Dollar Matters– Meredith Billings
On Campus Constituencies & Future Donors
Chapter 9: Faculty and Staff as Prospects and Donors: Giving on Campus – Genevieve G. Shaker
Chapter 10: Building a Culture of Student Philanthropy – Lori A. Hurvitz
Chapter 11: The Influence of Sorority and Fraternity Involvement on Future Giving – Ryan E. Merkel
Chapter 12: Fostering Student Affairs and Institutional Advancement Partnerships – Michael Puma
Chapter 13: Creating an Engagement Model of Advancement for Young Alumni – Luke Greeley
Author Biographies
Biography
Noah D. Drezner is Assistant Professor of Higher Education and a faculty member in the Center for Philanthropy and Nonprofit Leadership at the University of Maryland, College Park, USA.
"This volume of essays provides an insightful mix of empirical studies and reviews of current research and practice across a broad range of topics, all bound together by Drezner’s overarching call for identity-based philanthropy. ... Given the demographic shifts in higher education over the past decades and the importance of equity and diversity, this is a novel and welcome perspective that may fundamentally alter institutional fundraising strategies. … Expanding the Donor Base in Higher Education makes a valuable contribution and will be highly useful for institutional administrators in and outside of fundraising offices." —Teachers College Record
