1st Edition

How to Recruit and Retain Higher Education Students A Handbook of Good Practice

By Tony Cook, Brian S. Rushton Copyright 2010
256 Pages 4 B/W Illustrations
by Routledge

252 Pages 4 B/W Illustrations
by Routledge

256 Pages 4 B/W Illustrations
by Routledge

How to Recruit and Retain Higher Education Students is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention. It offers practical advice on how universities can influence the expectations of prospective students, allowing them to make sensible decisions about careers, courses and institutions. Many surveys... Read more

List of Figures

List of Tables

Foreword

Preface

Acknowledgments

1. The Roots of Attrition, Anthony Cook

2. Access and Admissions, Anthony Cook

3. Transition…From What? A Review of the Influences on the Choices and Expectations of Entrants to Higher Education, Derek Shuter

4. udecide: Helping Learners make SMART Decisions, Helen Cormack

5. The Community University of the Valleys Model: ‘Reaching the Students Other Recruitment Strategies Can’t Reach’, Colin Trotman, Rita Kop, Rhysian Jones and Alyson Jenkins

6. New Opportunities for Disadvantaged Pupils: The Step-Up Programme, Damian O’Kane, Chris Finlay and Anne Mooney

7. Progression into Higher Education via an Access Summer School, John Blicharski

8. Quality Information Available to Students Prior to Entry, Mark Davies and Anthony Cook

9. University Visit Days, Helen Richardson

10. ‘I’ll Be There For You’: The Impact of Northumbria ‘Friends’ on Recruitment and Retention, Peter Slee, Chris Watts and Martin Thomas

11. Promoting Student Retention Using Support Strategies Prior to Entry, Aine M. McKillop, Abbie McKenna and Anthony Cook

12. Student Mentoring Prior to Entry: Getting Accurate Messages Across, Dan Bennett

13. Online Pre-induction Support, Becka Currant and Neil Currant

14. Second Chances for Students: The Fresh Start Project, Debbie Loveday

15. Recruitment for Retention: A Way Forward, Brian S. Rushton

List of Contributors

Index

Biography

Anthony Cook is the Senior Lecturer and Director of the STAR (Student Transition and Retention) Project as well as faculty coordinator of Teaching and Learning at the University of Ulster, Coleraine. Dr Cook is a  member of the Institute for Learning and Teaching in Higher Education and Fellow of the Higher Education Academy.

Brian S. Rushton is affiliated with the School of Environmental Science at the University of Ulster.

"...A very useful addition to the literature on the recruitment and retention of students."--Australian Universities' Review