377 Pages
by
Routledge
376 Pages
by
Routledge
376 Pages
by
Routledge
Also available as eBook on:
Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools,... Read more
Contents: Preface. Part I: Programmatic Assessment. W.G. Christ, Defining Media Education. W.G. Christ, J.M. McCall, L. Rakow, R.O. Blanchard, Integrated Communication Programs. P. Orlik, R. Donald, Telecommunications Programs. J. VanSlyke Turk, Journalism and Mass Communications Programs. K.A. Krendl, R. Warren, K.A. Reid, Distance Learning. Part II: Knowledge, Skills, and Attitude Assessment. S. Wulff, Media Literacy. H. Ruminski, W. Hanks, Critical Thinking. S. Finn, Media Writing. A.M. Rubin, R.B. Rubin, Information Gathering. M.J. Haefner, Ethics. S.H. Williams, N.J. Medoff, Production. B.L. Sherman, Management. T. Dickson, Reporting and Editing. D. Kruckeberg, Public Relations. E. Applegate, Advertising.
Biography
William G. Christ
