Communication

As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework. If you teach a related course, why not order a complimentary examination copy?

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances. Order your copy!

eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. Find out more about the Routledge Communication Series.

As part of the ICA Handbook Series, The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research.

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice.

The Internet in China examines the cultural and political ramifications of the Internet for Chinese society. The important question this book asks is not whether the Internet will democratize China, but rather in what ways the Internet is democratizing communication in China.

Visit our new selection of recent highlights from four key areas in media and cultural studies:

- internet and new media
- media and democracy
- movie studies
- photography and visual culture

From undergraduate and graduate textbooks, to edited collections, to handbooks and scholarly monographs, this range reflects Routledge’s commitment to publishing for all levels of the academic community.

Visit the Routledge booth at the ICA Conference from 24-28 May in Phoenix, Arizona for discounts on books, free journal samples, competitions and more.

Did you know that we now have back volumes of the ICA Communication Yearbook (volumes 6-36) available at our wesbite too? Simply search for 'Communication Yearbook'.