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This chapter collection provides expert insight on how all organisations can benefit from digital transformation by adopting a strategic approach to digital transformation that embeds dynamic, innovative and even entrepreneurial ways of leading, managing and thinking, and advocates for the use of a systems-based approach to critically examine an organisation and how it will respond to the external business environment.

 

FEATURED CHAPTERS

Why do strategic digital transformation?
From Strategic Digital Transformation: A Results-Driven Approach By Gordon Fletcher, Alex Fenton and Marie Griffiths

How to critically understand the digital landscape
From Strategic Digital Transformation: A Results-Driven Approach By Gordon Fletcher, Alex Fenton and Marie Griffiths

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