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Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Routledge is a member of Taylor & Francis Group, an informa business.
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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of…
Paperback – 2017-08-23
Routledge
Routledge Masters in Public Management
Whilst the Chinese Communist Party is one of the most powerful political institutions in the world, it is also one of the least understood, due to the party’s secrecy and tight control over the archives, the press and the Internet. Having governed the People’s Republic of China for nearly 70 years…
Hardback – 2017-08-23
Routledge
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve…
Paperback – 2017-08-23
Routledge
Paperback - 2016-11-04
Paperback - 2017-03-27
Paperback - 2016-09-20
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