Business, Management & Accounting: Textbooks New textbooks for the 2019 academic year

We are proud to present our Business, Management and Accounting textbook catalogue! Browse our collection of titles designed specifically for use in the classroom and to enhance student performance across a wide range of courses in the field.

Marketing & Sales

  • Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    Paperback – 2019-05-01 
    Routledge

  • Applied Strategic Marketing

    A Step-by-Step Approach, 1st Edition

    By Karel Jan Alsem

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value…

    Paperback – 2019-03-15 
    Routledge

  • E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-10-18
    Routledge

  • Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Qualitative Marketing Research

    Understanding Consumer Behaviour, 1st Edition

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-15
    Routledge

  • Digital Marketing Fundamentals

    From Strategy to ROI, 1st Edition

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    Paperback – 2018-09-19
    Routledge

  • Technology and Innovation for Marketing

    1st Edition

    By Eleonora Pantano, Clara Bassano, Constantinos-Vasilios Priporas

    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with…

    Paperback – 2018-08-28
    Routledge

  • Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    Paperback – 2018-08-15
    Routledge

  • Marketing and Globalization

    1st Edition

    By Aurélia Durand

    This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book…

    Paperback – 2018-07-19
    Routledge

  • Strategic Marketing

    Concepts and Cases, 1st Edition

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-04
    Routledge

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with…

    Paperback – 2018-04-24
    Routledge

  • Brand Transformation

    Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy, 1st Edition

    By Keith Glanfield

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This…

    Paperback – 2018-02-23
    Routledge

  • Digital Marketing

    A Practical Approach, 3rd Edition

    By Alan Charlesworth

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online…

    Paperback – 2018-02-06
    Routledge

  • Strategic Communication

    An Introduction, 1st Edition

    By Jesper Falkheimer, Mats Heide

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational…

    Paperback – 2018-01-25
    Routledge

  • The Language of Branding

    Theory, Strategies, and Tactics, 1st Edition

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how…

    Paperback – 2017-12-13
    Routledge

  • International Marketing

    Strategy development and implementation, 1st Edition

    By Carl Arthur Solberg

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all…

    Paperback – 2017-12-04
    Routledge

  • Marketing Graffiti

    The Writing on the Wall, 2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-12-01
    Routledge

  • The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-13
    Routledge

  • Financial Services Marketing

    An International Guide to Principles and Practice, 3rd Edition

    By Christine Ennew, Nigel Waite, Roisin Waite

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is…

    Paperback – 2017-11-07
    Routledge

  • Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan, Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online…

    Paperback – 2017-11-02
    Routledge

  • Creative Arts Marketing

    3rd Edition

    By Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With…

    Paperback – 2017-10-13
    Routledge

  • Digital Analytics for Marketing

    1st Edition

    By Marshall Sponder, Gohar F. Khan

    This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing…

    Paperback – 2017-10-06
    Routledge

  • Integrated Marketing Communication

    Advertising and Promotion in a Digital World, 1st Edition

    By Jerome M. Juska

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students…

    Paperback – 2017-10-06
    Routledge

  • Design Management

    Organisation and Marketing Perspectives, 1st Edition

    By Sotiris T. Lalaounis

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers…

    Paperback – 2017-10-02
    Routledge

  • Marketing and Supply Chain Management

    A Systemic Approach, 1st Edition

    By Dimitris Folinas, Thomas Fotiadis

    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize…

    Paperback – 2017-09-21
    Routledge

  • Business to Business Marketing Management

    A Global Perspective, 3rd Edition

    By Alan Zimmerman, Jim Blythe

    Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products…

    Paperback – 2017-09-21
    Routledge

  • Essentials of Marketing Management

    2nd Edition

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional…

    Paperback – 2017-08-30
    Routledge

  • Innovation in Pricing

    Contemporary Theories and Best Practices, 2nd Edition

    Edited by Andreas Hinterhuber, Stephan M. Liozu

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the…

    Paperback – 2017-08-08
    Routledge

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