1st Edition

Design Management Organisation and Marketing Perspectives

By Sotiris Lalaounis Copyright 2018
    274 Pages 76 B/W Illustrations
    by Routledge

    274 Pages 76 B/W Illustrations
    by Routledge

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.

    This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.

    With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.


    1. Introduction: Design Management and the Creative Economy
    2. Design Research: Framing the design problem and identifying design opportunities
    3. Incorporating design thinking into the organisational DNA
    4. Strategic design management: Developing the design strategy
    5. Understanding individual and organisational creativity
    6. Organising for design innovation: Organisational paradoxes and ambidexterity
    7. Human experiences and design management
    8. Human-centred design: Co-creation and design management
    9. Design consultancies as professional service firms
    10. Conclusion: Leading through design


    Sotiris T. Lalaounis is a Lecturer in Marketing and Design Management in the Department of Organisation Studies at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis investigated business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms.

    This book presents a highly informative, contemporary and accessible text on Design Management, an essential resource for students of design, marketing and management.

    Rachel Cooper, Professor of Design Management, Lancaster University, UK.

    Design Management is a treasure trove of ideas for combining design, creativity, and marketing management. Sotiris Lalaounis has brought together an exquisite blend of examples, plans, and principles that highlight and demonstrate the key role of design in successful product and service offerings. The result will stimulate and inspire both designers and marketers.

    Russell Belk, York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Canada.

    In this book Sotiris Lalaounis has made a very welcome contribution to the still too rare literature about the management of design. It is a well-crafted and easy to read book that draws upon relevant theory to explain what designers do, and the value that they bring to organisations. The chapters cover the main issues that non-designers will need to understand in order to use design effectively in their own work. Each chapter contains a critical reflection on the issues raised in the chapter by experts in the field. This book will be useful to business and management students and managers alike.

    Alison Rieple, Professor of Strategic Management, University of Westminster, London, UK.