1st Edition
4x4 Leadership and the Purpose of the Firm
246 Pages
by
Routledge
246 Pages
by
Routledge
246 Pages
by
Routledge
Also available as eBook on:
Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’ll find how you can... Read more
• Foreword • Preface • Acknowledgments • Introduction • The Destination—Trade • The Purpose of Business • Investment, Speculation, and Other Trades • Purpose and Focus: Why Are We Doing This Anyway? • Models and Fads • Strategic Identity and the Four Levers of Change • Assets • Organization • People • Systems • The Management of Self-Esteem • Achievement • Recognition and Being Valued • Power, Control, and Influence • Validating Beliefs and Values • Customers—The Point of It All • Customer Needs and Wants • Hopes and Fears • Benefits and Added Value • Satisfaction and a Word About Suppliers • Concluding Remarks • Index
Biography
William Winston (Author) , H H Bradshaw (Author)
