1st Edition
AI in Marketing Applications, Insights, and Analysis
Part 1: Foundations and Frameworks of AI in Marketing
1. Welcome to a Brave New World
Bart Caylor
2. Advancing Marketing Strategy with Artificial Intelligence: A Systematic Literature Review
Myriam Ertz and Mehrdad Kordi
Part 2: AI Tools and Applications in Marketing
3. Synergizing AI and Integrated Marketing Communications
Handan Derya Ercan
4. Artificial Intelligence as a Crucial Catalyst in Revolutionizing E-commerce Marketing
Adrienne A. Wallace and Derek T. DeVries
5. AI-Driven Branding
Deniz Lefkeli and Zeynep Gürhan-Canli
6. Navigating International Marketing with Artificial Intelligence
Zina Taran and Lisa Cooley
7. AI's Impact on Frontline Sales
Avishek Lahiri
8. New Product Development Enriched with AI
Krystyna Jarek
Part 3: AI-Driven Consumer Dynamics
9. Consumer Behavior and AI
Vahagn S. Asatryan and Matthew Schonewille
10. AI in Consumer Insights
Brooke M. Reavey
Part 4: Ethics and Education in AI
11. Exploring the Ethical Implications of Artificial Intelligence in Marketing
Hanne Knight
12. Implementing AI in Marketing Education
Mary C. Martin and Michael J. Martin
Biography
Hannah D. Walters, DBA, is Associate Professor of Marketing at Northern State University. Walters teaches Marketing, Marketing for e-commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing. Walters researches ethical issues in consumer behavior and marketing, AI in higher education, and student engagement.
Rachel M. Hammond, DBA, is Associate Professor of Management at Calvin University. She teaches organizational behavior and management courses. Hammond’s research focuses on the scholarship of teaching and learning, board gender diversity, and organizational flourishing. She is also pursuing thought leadership around developing human-centered skills for AI-driven workplaces.
"AI is radically transforming every aspect of marketing, including how we research, create, execute, deliver, and measure success. This book is a must-study for marketers looking to embrace the future of marketing, proving that those who master AI’s potential will lead the pack."
Courtney Deinert, Director, Industry Product and Solution Marketing for Telecom, ServiceNow
"Artificial intelligence in marketing abounds. It is difficult to keep up with applications and implications for brands and consumers alike. The book addresses where and how AI will lead marketing in the future. Smartly written, timely, and concise, it is a great resource for marketing educators to adopt in their curriculum."
Brian A. Vander Schee, Ph.D., D.B.A., Indiana University Bloomington, Kelley School of Business
"As a long-time professor of Marketing, I am looking for credible AI resources with a solid historical and theoretical foundation on how AI is, can be, and should be used in the profession. Practical examples and teaching tools are essential for integrating AI into my courses. AI in Marketing: Applications, Insights, and Analysis delivers exactly what I need."
Michael Wiese, Ph.D., Point Loma Nazarene University, Fermanian School of Business
