8th Edition

The History and Theory of Rhetoric An Introduction

By Luke Winslow, James A. Herrick Copyright 2025
384 Pages 28 B/W Illustrations
by Routledge

384 Pages 28 B/W Illustrations
by Routledge

384 Pages 28 B/W Illustrations
by Routledge

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. Through an expansive historical purview, the book illustrates how persuasive public... Read more

1. An Overview of Rhetoric 

2. The Origins and Early History of Rhetoric 

3. Plato versus the Sophists: Rhetoric on Trial 

4. Aristotle on Rhetoric 

5. Rhetoric at Rome 

6. Rhetoric in Christian Europe and North America 

7. Rhetoric in the Renaissance 

8. Enlightenment Rhetoric 

9. Rhetoric and Modernity 

10. Rhetoric and Postmodernity 

11. Rhetoric in the Twenty-First Century

Biography

Luke Winslow is Associate Professor of Rhetorical Studies in the Department of Communication at Baylor University. His teaching and research interests include rhetorical studies, political communication, and the rhetoric of religion. He is the author of numerous scholarly essays and five books, including Oligarchy in America: Power, Justice, and the Rule of the Few. He lives in Waco, Texas, with his wife, Addie, and their three children.

James A. Herrick was Emeritus Professor of Communication at Hope College, USA. His publications included Argumentation: Understanding and Shaping Arguments, 6th edition (2017) and Visions of Technological Transcendence: Human Enhancement and the Rhetoric of the Future (2017). In 2020, Dr. Herrick retired after teaching at Hope College for 36 years. He passed away on May 24, 2024.