1st Edition

A Career in Radio Understanding the Key Building Blocks

By Sayed Mohammad Amir Copyright 2024
360 Pages 45 B/W Illustrations
by Routledge India

360 Pages 45 B/W Illustrations
by Routledge India

360 Pages 45 B/W Illustrations
by Routledge India

This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales... Read more

1. Mass Communication for Beginners 2. Media in the Context of Psychology, Ethics, and Culture 3. The Birth and Growth of Radio 4. The Radio Station 5. The Audio-Visual Medium 6. The Team 7. The Radio Audience 8. Designing Broadcast 9. Anatomy of an Engaging Program 10. Commandments: Thriving in Programming 11. Selling Radio 12. The Art of Audio Productions 13. Audience and Music Research 14. Diverse Radio Platforms 15. Empowered Expressions: Mastering Assertive Communication 16. Navigating a Successful Job Search Strategies, Tips, and Best Practices

Biography

Sayed Mohammad Amir, also known as RJ Aamir, is a seasoned media professional with a wealth of experience spanning two decades. He has held pivotal roles, serving as Cluster Head for Programming and achieving acclaim as a highly successful radio presenter. Amir is a prominent figure in the radio industry and a published author, sought-after speaker, and respected guest faculty member. In addition, Amir lends his distinctive voice to corporate films, documentaries, and advertisements.