A China Business Primer : Ethics, Culture, and Relationships book cover
1st Edition

A China Business Primer
Ethics, Culture, and Relationships

  • Available for pre-order. Item will ship after March 3, 2021
ISBN 9780367506711
March 3, 2021 Forthcoming by Routledge
128 Pages

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Book Description

The COVID-19 pandemic underscored longstanding fissures in China’s business relationships with the West. If the West is going to develop a relationship of mutual trust, and improve business relations with China in the coming decades, it is imperative to understand how to engage with Chinese thinking on ethics in business—this book explains how.


Policy-makers, businesspeople and business-ethicists have trouble communicating about issues in ethics, policy and business across the China-West divide. This book shows how to overcome the us-versus-them mindset plaguing China-West relations by presenting to Western audiences an easy-to-understand yet deeply informed primer on core ideas and perspectives in Chinese cultural and philosophical thought. The book considers original texts of Chinese philosophy and religion, and applies principles from those writings to three business ethics topics of enduring interest to business executives, policy makers, and academics, namely, the protection of intellectual property, assurance of product safety and quality in the pharmaceutical supply chain, and human rights. 


This book is a must-read for those who want to forge constructive relationships with their Chinese counterparts based on mutual trust and understanding. The book is specifically relevant to business executives, but it should also be of interest to policymakers, educators and students who seek to communicate more effectively with their Chinese counterparts, in particular about difficult and contentious business, policy, and ethical issues. 

Table of Contents

1. Tea with the Dragon: Traditional Chinese Ethics and Contemporary Chinese Business

2. An Ethical Triad for Understanding Traditional Chinese Culture: Context-First, Interconnectedness, and Awareness, and How They Can Be Used to Protect Intellectual Property

3. Cultivating Ethical Agility: Face and Assuring Safety and Quality in the Supply Chain

4. Cultivating Ethical Agility and Employing Guānxi to Protect Human Rights

5. Beyond Face and Guānxi: Normative Concepts and Foundational Values of Traditional Chinese Ethics

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Michael A. Santoro is the author of two previous books about China. A former Fulbright Fellow at the University of Hong Kong, he has taught at the Sinopec Management Institute and Shanghai Jiao Tong University. He is a Professor of Management and Entrepreneurship at Santa Clara University.

Robert Shanklin is a Lecturer in the Philosophy Department at Santa Clara University. His teaching and publications include Chinese philosophy, business ethics, aesthetics and philosophy of language. He has advised firms based in Silicon Valley and elsewhere on business ethics and China.