8th Edition

A Cognitive Psychology of Mass Communication

By Fred Sanborn Copyright 2023
568 Pages 2 B/W Illustrations
by Routledge

568 Pages 2 B/W Illustrations
by Routledge

568 Pages 2 B/W Illustrations
by Routledge

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media... Read more

Chapter 1. Mass Communication in Our Digital Society: The Changing Media Landscape

Chapter 2. Research and Theory in Mass Communication: How Are Media Studied Scientifically?

Chapter 3. The Psychology of Mass Communication: Thinking about Our Media Use

Chapter 4. Emotions and Media: Applications for Music and Sports

Chapter 5. Media Portrayals of Groups: Distorted Social Mirrors

Chapter 6. Advertising: Baiting, Catching, and Reeling Us In

Chapter 7. News: Setting an Agenda about the World

Chapter 8. Politics: Using News and Advertising to Win Elections

Chapter 9. Violence: Media Mayhem Matters

Chapter 10. Sex: Is Tuning In Turning Us On? Sexuality through a Media Lens

Chapter 11. Socially Positive Media: Teaching Good Things to Children (and the Rest of Us)

Biography

Fred W. Sanborn is Professor of Psychology at North Carolina Wesleyan University, where he teaches a wide range of psychology courses. He is also the founding director of the NCWC's Teaching and Learning Center and the assistant director of the Honors Program.