1st Edition
A Guide to Preparing Cost-Effective Press Releases
128 Pages
by
Routledge
130 Pages
by
Routledge
130 Pages
by
Routledge
Also available as eBook on:
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable... Read more
Contents
Press Releases Are a Good Investment for Any Promotion Program
Press Releases Are a Good Investment for Any Promotion Program
- Press Release Fundamentals in a Nutshell
- Press Release Production
- Picking a Public Relations Agency
- What to Write About
- Press Release Program
- When Time Is of the Essence
- Index
Biography
Robert H. Loeffler, William Winston
