488 pages | 103 B/W Illus.
A Handbook of Process Tracing Methods demonstrates how to better understand decision outcomes by studying decision processes, through the introduction of a number of exciting techniques. Decades of research have identified numerous idiosyncrasies in human decision behavior, but some of the most recent advances in the scientific study of decision making involve the development of sophisticated methods for understanding decision process—known as process-tracing. In this volume, leading experts discuss the application of these methods and focus on the best practices for using some of the more popular techniques, discussing how to incorporate them into formal decision models.
This edition has been expanded and thoroughly updated throughout, and now includes new chapters on mousetracking, protocol analysis, neurocognitive methods, the measurement of valuation, as well as an overview of important software packages. The volume not only surveys cutting-edge research to illustrate the great variety in process-tracing techniques, but also serves as a tutorial for how the novice researcher might implement these methods.
A Handbook of Process Tracing Methods will be an essential read for all students and researchers of decision making.
Chapter One Eye Fixations as a Process Trace
J. Edward Russo
Chapter Two Pervasive Eye-tracking for Real-World Consumer Behavior Analysis
Andreas Bulling and Michel Wedel
Chapter Three Investigating Pupil Dilation in Decision Research
Joseph Tao-yi Wang and Wei James Chen
Chapter Four A Primer on Eye-tracking Methodology for Behavioral Science
Jacob L. Orquin and Kenneth Holmqvist
Chapter Five Increasing reproducibilty of eyetracking studies: The EyeGuidelines
Susann Fiedler, Michael Schulte-Mecklenbeck, Frank Renkewitz, and Jacob L. Orquin
Chapter Six (Re)Visiting the Decision Factory: Observing Cognition with MouselabWEB
Martijn C. Willemsen and Eric J. Johnson
Chapter Seven Comparing Process Tracing Paradigms: Tracking Attention via Mouse and Eye Movements
Ana M. Franco-Watkins, Hayden K. Hickey, and Joseph G. Johnson
Chapter Eight Mouse-tracking: A practical guide to implementation and analysis
Pascal J. Kieslich, Felix Henninger, Dirk U. Wulff, Jonas M. B. Haslbeck, and Michael Schulte-Mecklenbeck
Chapter Nine Mouse-tracking: Detecting Types in Movement Trajectories
Dirk U. Wulff, Jonas M. B. Haslbeck, Pascal J. Kieslich, Felix Henninger, and Michael Schulte-Mecklenbec
Chapter Ten Mouse-Tracking to Understand Real-Time Dynamics of Social Cognition
Benjamin S. Stillerman and Jonathan B. Freeman
Chapter Eleven Measuring electrodermal activity and its applications in judgment and decision making research
Bernd Figner, Ryan O. Murphy, and Paul Siegel
Chapter Twelve Response times as identification tools for cognitive processes underlying decisions
Mario Fifić, Joseph W. Houpt, and Jörg Rieskamp
Chapter Thirteen A practical guide for automated facial emotion classification
Sabrina Stöckli, Michael Schulte-Mecklenbeck, Stefan Borer and Andrea C. Samson
Chapter Fourteen EEG and ERPs as Neural Process Tracing Methodologies in Decision Making Research
Mary E. Frame
Chapter Fifteen Decision Neuroscience: fMRI Insights into Choice Processes
Vinod Venkatraman and Crystal Reeck
Chapter Sixteen Probing the Decisional Brain with noninvasive brain stimulation
Nadège Bault, Elena Rusconi, and Giorgio Coricelli
Chapter Seventeen Verbal Reports and Decision Process Analysis
Rob Ranyard and Ola Svenson
Chapter Eighteen Thinking Aloud during Superior Performance on Tasks Involving Decision Making
K. Anders Ericsson and Jerad Moxley
Chapter Nineteen Tracking Free Information Access: The Method of Active Information Search
Oswald Huber, Anton Kühberger, and Michael Schulte-Mecklenbeck
Chapter TwentyUncovering the Anatomy of Search Without Technology
Dirk U. Wulff and Ralph Hertwig
Chapter Twenty-one Process Tracing, Sampling, and Drift Rate Construction
Neil Stewart and Timothy L. Mullett
Chapter Twenty-Two Using multiple methods to elicit choices and to identify strategies
Ulrich Hoffrage and Nils Reisen
Chapter Twenty-Three Testing cognitive models by a joint analysis of multiple dependent measures including process data
Andreas Glöckner and Marc Jekel
Chapter Twenty-Four Using process-tracing data to define and test process models
Joseph G. Johnson and Mary E. Frame
Life is a series of decisions. We make choices every day, small and large; sometimes we choose wisely and other times we choose foolishly. Understanding how people and organizations make decisions is a first step in helping people and organizations to make better decisions.
The Society for Judgment and Decision Making (SJDM) was formed to bring together researchers in a variety of disciplines who study how people and organizations make choices in the face of uncertainty and conflicting goals. SJDM's membership includes researchers in psychology, economics, management, marketing, accounting, medicine, law, public policy, and other disciplines.
The goal of the SJDM book series is two-fold: To provide an outlet for researchers to share their work with others within the field, and to disseminate the latest findings from the field to a broader audience in the service of addressing pressing societal, political, and environmental problems.
A complete list of titles in the SJDM series, which is overseen by the Publications Committee of the Society for Judgment and Decision Making, can be found on the Society's website, sjdm.org.