1st Edition
A Handbook of Qualitative Methodologies for Mass Communication Research
288 Pages
by
Routledge
288 Pages
by
Routledge
288 Pages
by
Routledge
Also available as eBook on:
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It... Read more
Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
Biography
Nicholas W. Jankowski, Klaus Bruhn Jensen
'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University
