A History of American Consumption: Threads of Meaning, Gender, and Resistance, 1st Edition (Paperback) book cover

A History of American Consumption

Threads of Meaning, Gender, and Resistance, 1st Edition

By Terrence Witkowski

Routledge

298 pages

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Description

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.



These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory.



By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

Table of Contents

Table of Contents



Chapter 1: Writing American Consumption History



Chapter 2: Consumer Culture Theory in Historical Perspective



Chapter 3: Colonial Consumption from 1607 to 1790



Chapter 4: Consumption in a New Nation, 1790 to 1865



Chapter 5: The Gilded Age, 1865 to 1900



Chapter 6: Consumption Progress, 1900 to 1930



Chapter 7: The Great Depression and World War II



Chapter 8: Consumption from 1945 to 1980



Chapter 9: American Consumption since 1980



Chapter 10: Conclusion



References



Index

About the Author

Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS002000
BUSINESS & ECONOMICS / Advertising & Promotion
BUS016000
BUSINESS & ECONOMICS / Consumer Behavior
BUS077000
BUSINESS & ECONOMICS / Corporate & Business History
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies