1st Edition
A Japanese Advertising Agency An Anthropology of Media and Markets
By Brian Moeran
Copyright 1996
350 Pages
by
Routledge
350 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the... Read more
Introduction; 1: Account Services; 2: Presentations; 3: Marketing; 4: Creative; 5: Media Buying: Newspapers; 6: Magazines; 7: Television; Conclusion
Biography
Brian Moeran
