1st Edition

A Practical Guide to Event Promotion

By Nigel Jackson, Katie Angliss Copyright 2018
    242 Pages 21 B/W Illustrations
    by Routledge

    242 Pages 21 B/W Illustrations
    by Routledge

    This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

    This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

    1. Introduction

    Section 1: Theoretical Underpinning

    2. Communicating with your audiences

    3. Events and communication channels

    Section 2: Printed Media

    4. Advertising

    5. Direct communication

    6. Media relations

    7. Merchandising

    Section 3: Online Media

    8. Websites

    9. Social networking sites

    10. Email

    Section 4: Multimedia

    11. Video

    12. Images

    13. Exhibition stands

    14. Conclusion


    Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion.

    Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.