1. Introduction
Section 1: Theoretical Underpinning
2. Communicating with your audiences
3. Events and communication channels
Section 2: Printed Media
4. Advertising
5. Direct communication
6. Media relations
7. Merchandising
Section 3: Online Media
8. Websites
9. Social networking sites
10. Email
Section 4: Multimedia
11. Video
12. Images
13. Exhibition stands
14. Conclusion
Biography
Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion.
Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.
