A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise, 1st Edition (Hardback) book cover

A Practical Guide to Planning for E-Business Success

How to E-enable Your Enterprise, 1st Edition

By Anita Cassidy

CRC Press

256 pages | 50 B/W Illus.

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Hardback: 9781574443042
pub: 2001-08-29
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pub: 2016-04-19
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News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how.

Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction.

Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.


"Most e-business books today are high on concept and low on usefulness…If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."

- Bob Lewis, InfoWorld Columnist, Author, and Consultant

"E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."

- Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc.

"Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."

- Steven P. Haas, Enterprise Development, KDG Interactive

"Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."

- Keith Guggenberger, COO, Starkey Laboratories, Inc.

"Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."

- Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank

"…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."

- Cheryl Nordby, CEO, Consulting Matters

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Table of Contents

Introduction to E-Business

Technology Revolution

E-Business Overview

Business Trends

Business Application Trends

Technology Trends

Barrier to E-Business

Lessons Learned

Importance of Planning

Key Points to Remember

E-Business Planning Overview

Planning Principles

Strategy Definition

Methodology Overview

Key Points to Remember

Phase 1 - Begin

Obtain Support


Identify Team

Planning Process

Communication Plan


Key Points to Remember

Phase 2 - Diagnose


Current Situation

Situation Analysis


Stakeholder Processes

Industry Analysis

Value Chain

Business Analysis

Key Points to Remember

Phase 3 - Develop

Value Proposition

Value Delivery Proposition



Key Points to Remember

Phase 4 - Define


Competitive Situation


Key Points to Remember

Phase 5 - Determine

Application Architecture Impact

Technical Architecture Impact

Business Process Impact

Information Systems Process Impact

People/Organization Impact

Cost/Benefit Analysis



Key Points to Remember

Phase 6 - Design

Look and Feel





Key Points to Remember

Phase 7 - Deliver






Key Points to Remember

Phase 8 - Discuss

Obtain Feedback


Determine Action

Key Points to Remember


Methodology Overview

Success Criteria


Key Points to Remember


A. Key Questions to Ask for E-Business

B. Sample Table of for an E-Business Plan

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Information Management
COMPUTERS / Information Technology