1st Edition
A Psychoanalytic Approach to Smoking Cessation The Cigarette as a Transitional Object
About the author
Foreword
Acknowledgements
Introduction
PART I
What are the conscious motives for smoking?
1 What do the psychologists think?
2 What do the tobacco boys think?
PART II
What are the unconscious motives for smoking?
3 Ernest Dichter’s ‘Motivation Research’
4 Psychoanalytic understanding
5 Psychoanalytically informed cross-disciplinary perspectives
PART III
What does smoking addiction have to do with Linus’s security blanket?
6 D. W. Winnicott: who was he?
7 What are his major contributions to psychoanalysis?
8 What is his view on smoking addiction?
PART IV
Which research approach has the power to access the unconscious?
9 Quantitative survey-based research?
10 Qualitative interview-based research?
11 The narrative interviewing approach?
12 The Free Association Narrative Interview (FANI) method!
13 What does our research approach look like?
PART V
The shadow of the transitional object fell upon the cigarette
14 Our respondents – what are their stories?
15 Spotting the ‘regressive’ smoking moments
16 The resemblance of a cigarette to the transitional object
PART VI
So what?
17 Implications for smokers and public health policy
18 Proposed directions for future research
References
Index
Biography
Fung Ko holds a PhD in Psychoanalytic Studies from the University of Essex, UK. She has 30 years of experience in multinational consumer goods companies marketing ‘pleasure food’. Her psychoanalytic research focuses on Winnicott's concept of the transitional object to give understanding to tobacco addiction.
"In this serious, scholarly and highly original book, Fung Ko argues a compelling case on cigarette addiction. Her ingenious integration of psychoanalytic theories, especially Winnicott’s, make a plea for further research on human self-destructivity. This book is more than a book. It is a manifesto for the world health authorities to look beyond the biochemical when tackling the horrors of toxic addiction." Jan Abram, Author of The Surviving Object: psychoanalytic essays on psychic survival-of-the- object New Library of Psychoanalysis, Routledge
"What a pleasant surprise that this book is such an easy and engaging read. I wish I had met it 20 years sooner. With those below-the-surface insights, I would have had a very different perspective in the many hundred focus groups I had moderated for ‘pleasure food’ consumers."
Angela P. K. Leung’s consumer research career in the commercial sector spanned from 1980s to 2010s, in Survey Research/Nielsen, AGB McNair, Frank Small, AMI/Synovate. Her last role was Chief Operating Officer of Synovate, Asia Pacific.
"Cigarette, beyond the symbol, the flare, the flame, the heat, the pleasure, and the pain, is ultimately, an object. Dr. Fung Ko added another remark: a transitional one. Beautifully woven among words and ideas of Sigmund Freud, Ernest Dichter, Donald Winnicott, and various smokers, this book is about transitional phenomena. This is: phenomenal."
Dr. Wai Fu, Associate Professor, Hong Kong Shue Yan University
