A Short Guide to Reputation Risk: 1st Edition (Paperback) book cover

A Short Guide to Reputation Risk

1st Edition

By Garry Honey


130 pages

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Paperback: 9780566089954
pub: 2009-06-28
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pub: 2017-08-15
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Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?


'…many illustrations in this book. That - in my opinion - is the most useful part of this book, and makes it as applicable in boardroom presentations drawing up strategies as it is in shopfloor workshops instigating the value of reputation into each and every member of the staff. This is not just a book, it is a set of tools. Perhaps I'm carried away here, but I really did enjoy reading this book.' - Jan Husdal, husdal.com

Table of Contents

Contents: The nature and value of reputation; The causes and impact of reputation risk; Identifying stakeholders and risk drivers; Selecting tools and controls; Assigning responsibility; Integrating reputation risk; Governance and compliance; Case studies; Bibliography.

About the Author

Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.

About the Series

Short Guides to Business Risk

Risk is a far more complex and demanding issue than it was ten years ago. Risk managers may have expertise in the general aspects of risk management and in the specifics that relate directly to their business, but they are much less likely to understand other more specialist risks. Equally, Company Directors may find themselves falling down in their duty to manage risk because they don't have enough knowledge to be able to talk to their risk team, in a sensible way. The short guides to risk are not going to make either of these groups experts in the subject but will give them plenty to get started and in a format and an extent (circa 150 pages) that is readily digested.

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