1st Edition
A Transmedia Archaeology of Film Promotion Online Horror Ballyhoo and Fantastic Nostalgia
By Kim Walden
Copyright 2025
316 Pages
by
Routledge
316 Pages
by
Routledge
Also available as eBook on:
At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming the fastest growing sector. Film websites don’t just promote films, they chronicle backstories, map storyworlds, introduce characters and provide spaces for audiences to congregate. Yet as a hybrid... Read more
Acknowledgements, List of Illustrations and Tables, Introduction: First Encounters, Chapter 1: Transmedia: The Archaeology of a Concept, Chapter 2: Transmedia Archaeology: From Principles to Practice, Chapter 3: 404 File Not Found: Where are Film Promotional Websites Archived Online?, Chapter 4: Don't be Evil: An Archaeology of Film Website Fictional Worlds, Chapter 5: An Archaeology of Horror Film Promotion: Hoaxes, Happenings and Hearsay, Chapter 6: An Archaeology of Nostalgia: Audience Encounters with Film Promotion Websites, Chapter 7: Conclusions, Bibliography, Films, TV, Film Websites, and Film Promotional Media, Appendix 1: A Narrative Description of the Flynn Lives Discussion Boards, Index
Biography
Dr Kim Louise Walden is Senior Lecturer in Film and Television in the School of Creative Arts at the University of Hertfordshire.
