1st Edition

AI-Based Data Analytics Applications for Business Management

Edited By Kiran Chaudhary, Mansaf Alam Copyright 2024
260 Pages 6 Color & 66 B/W Illustrations
by Auerbach Publications

260 Pages 6 Color & 66 B/W Illustrations
by Auerbach Publications

260 Pages 6 Color & 66 B/W Illustrations
by Auerbach Publications

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and... Read more

Preface

Acknowledgements

List of Abbreviations

About the Editors

List of Contributors

Chapter 1 Use of AI in E-Commerce

Rajeshwari Sissodia, ManMohan Singh Rauthan, and Varun Barthwal

Chapter 2 Sentiment Analysis of Social Media with AI

Ashutosh Yadav and Shilpi Chhabra

Chapter 3 Unlocking the Power of Explainable AI to Improve Customer Experiences in E-Commerce

Manzoor Ansari, Syed Arshad Ali, Mansaf Alam, Kiran Chaudhary, and Sandeep Rakshit

Chapter 4 Business Intelligence

Kingsley T. Igulu, Friday E. Onuodu, Richa Chaudhary, and Palimote Justice

Chapter 5 Sentiment Analysis of Social Media: Bibliometric Analysis

Meera Mehta and Shivani Arora

Chapter 6 Exploring Hugging Face Transformer Library Impact on Sentiment Analysis: A Case Study

Aashita Chhabra, Kiran Chaudhary, and Mansaf Alam

Chapter 7 Data Analytics in Business Intelligence

Kingsley T. Igulu, Ebenezer Osuigbo, and Thipendra P. Singh

Chapter 8 Federated Learning for Business Intelligence: Predictive Maintenance in Industry 4.0

Syed Arshad Ali, Manzoor Ansari, Mansaf Alam, and Sandip Rakshit

Chapter 9 Role of IoT in Smart Cities: Proliferation and Challenges

Anupam Singh, Nitin Arora, and Thipendra P. Singh

Chapter 10 AI-Based Planning of Business Management

Lakshay Agarwal, Naman Jain, Niharika Singh, and Saurabh Kumar

Chapter 11 AI-Based Business Model Innovation in New Technologies

Niharika Singh, Charu Gupta, Prerana Chaha, and Thipendra P. Singh

Chapter 12 Cloud Computing: Storage Management, Security, and Privacy

Taran Singh Bharati

Chapter 13 Social Media Marketing and Online Impulse Buying Behaviour: An Analysis through Website Quality as Moderator

Manoj Bansal, Satinder Kumar, and Ary Soro Utami

Chapter 14 Effect of Blockchain Technology on the Future of E-Commerce in India

Chhavi Sharma and Supriya Kamna

Chapter 15 Assessing the Usage of Various Data Mining Techniques for Analysis of Online Social Networks

Sushma Malik, Deepti Gupta, and Anamika Rana

Index

Biography

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.