1st Edition

AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0 Case Studies and Analysis

    344 Pages 43 B/W Illustrations
    by Chapman & Hall

    The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry. This comprehensive work studies, with practical examples, how cutting-edge technologies of Industry 4.0 are transforming luxury industry into a high-touch, hyper-personalized metaverse. It explains how these technologies can be used to improve customer experience and operational efficiency in areas such as guest interaction, supply chain management, payment processing, and virtual stores. The book also discusses the conditions that can promote sustainable development in the hospitality industry using Industry 4.0 technologies.

    • Provides an innovative perspective by blending high-tech trends like AI, Blockchain, and Metaverse with traditional wellness practices

    • Emphasis on ethical considerations and potential risks associated with the use of these technologies, providing a balanced perspective on their impact

    • Includes case studies, and practical examples on how businesses can use AI, blockchain, and the metaverse to improve customer experiences and operational efficiency

    • Explore how the hospitality industry can embrace Industry 4.0 technologies to improve its operations, enhance customer experiences, and contribute to sustainable development

    • Provides a roadmap for companies looking to implement these technologies, highlighting potential benefits and pitfalls of each approach.

    This reference book is for scholars and professionals in Computer Science who are interested in studying the effect of AI, Blockchain, and Metaverse in hospitality and tourism industry.

    1. Digital Transformation in Hospitality Supply Chains: Leveraging Blockchain and IoT for Transparency

    Sushma Tiwari, Pooja Pandey, Tapesh Chandra Gupta


    2. Hotel Digitalization: Exploring the Benefits, Challenges and Potential Solutions

    Dhruv Kishore Bole


    3. Impact of Virtual Services (AI and Robotics) in Hospitality and Tourism Sectors


    Ajay Singh and Anish A Mondal


    4. Internet of Things (IoTs): Smart Hotels and Connected Experience

    Wasswa Shafik, Ali Tufail, Chandratilak De Silva Liyanage and Rosyzie Anna Awg Haji Mohd Apong


    5. Artificial Intelligence adoption in the Hotel Industry: Application, Trends and Challenges

     Babita Jha, Pratibha Giri, Debora Dhaniya, Deepak Jha


    6. Adaption of digital transformation and its impact on the guest experience in the hospitality industry of India

    Nisha Sharma


    7. Embracing AI and Machine Learning for the Future of Digital Marketing

    Tarun Kumar Vashishth, Vikas, Kewal Krishan Sharma, Bhupendra Kumar, Sachin Chaudhary, Rajneesh Panwar


    8. The City as a Service: Unlocking the Potential of Augmented Reality in Tourism and Hospitality

    Adelina Zeqiri, Mounir Dahmani, Teja Maherzi


    9. Digitalization in the Hospitality and Tourism Industry - Opportunities and Open Challenges

     Nitish Ojha and Mridula Mishra


    10. Hotel Digitalization: Exploring Benefits, Challenges, and Solutions for Budget Hotels

    Hemanth Kumar. S, Krishna B Koppa, Dinesh Nilkant



    11. Media's impact on dark tourism in Rajasthan: How films, TV, and digital media influence tourists' attitudes and behaviours

    Sandeep Kumar


    12. Medical Tourism: A review in Indian Prospects

     Yamini Sharma, Sajjad Alam, Meenu Shant Priya



    13. Rethinking Metaverse as a buzzword or the budding phase for the next Generation Hospitality Industry

    Pallavi Dua


    14. Metaverse: A new tourist destination

    Meenal K Pendse, Pooja Darda, Mihir Vaidya, Mansi Kotak S


    15. AI, Blockchain, and Metaverse: Transforming Luxury Hotel Operations for Unprecedented Efficiency

     Priya Sachdeva and  Archan Mitra



    16. Evolution of the Technology-Enabled Transformation of Customer Experience Co-creation in the Smart Tourism:  The past, current and the Future trends.

    Debora Dhanya A, Santosh Satyanarayan Baheti,  Dippi Verma



    17. Exploring the Use of Gamification in HR Processes for Staff Engagement in Hotels and Restaurants

    Archana Singh, Girish Lakhera, Megha Ojha,  Amar Kumar Mishra, Jyoti Kumari



    18. Emerging Technologies in Food and Beverage Industry: From Smart Kitchens to Food Delivery Innovations

     Kirandeep Kaur,  Jasmandeep Kaur,  Ramanjeet Singh


    19. Demystifying Food Wastage Reduction Strategies for Sustainable Hospitality Management: Crafting Excellence for Compliance and Fulfilling SDG 2 (Zero Hunger)

     Bhupinder Singh, Komal Vig, Pushan Kumar Dutta, Christian Kaunert



    20. Artificial Intelligence In Green Transportation - A Conceptual Review

    Sejana Jose V, Sandhya H, Bindi Varghese



    Dr. Pushan Kumar Dutta

    Assistant Professor Grade III, Amity School of Engineering and Technology, Amity University, Kolkata, India ·

     E-Mail: [email protected]

    Google Scholar Link: https://scholar.google.com/citations?hl=en&user=VoTEUo0AAAAJ


    Dr Pushan Kumar Dutta is a distinguished Assistant Professor in Grade III at Amity University Kolkata, specializing in Electronics and Communication Engineering. He holds a PhD from Jadavpur University and completed a post-doctorate with a scholarship from the Erasmus Mundus Association at the University of Oradea, Romania. Dr. Dutta has an extensive research background with diverse interests including data mining, AI, edge computing, predictive analytics, Earthquake Precursor Study, and more. As an accomplished editor, he has edited multiple books for reputable publishers such as IET, IGI Global, De Gruyter CRC Press Elsevier, and Springer. He has also authored numerous book chapters and serves as a reviewer for renowned publishers like Springer Wiley CRC Apple Academic Press Taylor & Francis. Dr. Dutta's contributions to academia include over 42 articles published in Scopus-indexed journals along with several IEEE Xplore articles and Springer Lecture Notes publications in 2023 alone. His expertise is recognized globally through keynote speeches delivered at international events like the Data Science Europe Summit. In addition to his academic pursuits, Dr. Dutta actively mentors students and coordinates sports and innovation competitions at Amity University Kolkata. He teaches classes on IoT (Internet of Things), robotics, and engineering while being involved in various technical programming committees for prestigious conferences worldwide. Furthermore, his achievements include receiving the ATAL NITI Aayog Mentor of Change recognition from NITI Aayog (National Institution for Transforming India). Under his guidance, a group won the Best Presentation award worth $1000 during the Tech Connections session held by Johnson Controls. Dr. Dutta’s passion for education is evident through his copyright entitled 'Innovative Digital Teaching and Learning for Professional Readiness'. He has an H-index of 13, and 768 citations to date. He continues to make significant contributions to the field of Electronics and Communication Engineering.


    Dr. Ruchi Doshi,

    PhD, IEEE Senior Member Founder Chair, IEEE Women in Engineering (WIE) Liberia

    Associate Professor and Research Supervisor, Department of CSE Universidad Azteca, Mexico

    Email: [email protected]; [email protected]

    Google Scholar Link: https://scholar.google.com.sg/citations?user=lYhmZdEAAAAJ&hl=en&oi=ao

    Dr. Ruchi Doshi has more than 16 years of academic, research and software development experience in Asia, Europe, and Africa. Currently she is working as Research Supervisor and Associate Professor at the Azteca University, Mexico and Adjunct Professor at the Jyoti Vidyapeeth Women’s University, Rajasthan, India. She worked at the BlueCrest University College, Liberia, Africa; BlueCrest University College, Ghana, Africa; Amity University, India; Trimax IT Infrastructure & Services, India. She is interested in the field of Machine Learning and Cloud computing framework development. She has published research papers in peer-reviewed international journals and conferences; 3 Indian Patents; 3 books on Cloud Computing, Machine Learning, Mobile Cloud computing, Intelligent IoT Systems for Big Data Analysis and Mobile application development. She is Reviewer, Advisor, Ambassador and Editorial board member of various reputed International Journals and Conferences with IEEE, Springer, and Elsevier. She is an active member in organizing many international seminars, workshops, and conferences. She is nominated from by IEEE Headquarter, USA for the Chair, Women in Engineering (WIE) position in Liberia, West Africa



    Dr M. Sajnani,

     Editor-in-Chief -Amity Research Journal of Tourism, Aviation and Hospitality (ARJTAH), Dean Faculty of Hospitality & Tourism, Director, Amity Institute of Travel & Tourism, Amity University Uttar Pradesh, Noida, Mentor, Amity Scholl of Film and Drama & Amity School of Communication, Amity University Uttar Pradesh, Noida, India

    Email: [email protected]

    Google Scholar Link: https://scholar.google.com.sg/citations?user=dPoBjaYAAAAJ&hl=en&oi=ao

    He is a celebrated professional with more than 30 years teaching & industry experience, is a Destination Marketing and Tourism Management expert with specialization in Information Communication Technologies in Tourism and Hospitality industry. His research area is inter- disciplinary cutting across several disciplines including People Management & Tourism Business Laws, creating value for both travel organizations and the end users. He is a consultant, scholar, distinguished academician, and a thought leader in true sense who is known for his passion to bring practical orientation to academics in Tourism and Hospitality across different levels of education. He is researching, lecturing, advising, and consulting Tourism and Hospitality organizations and his books and publications are referred to widely by all sections of Tourism and Hospitality industry. He is known for engaging audience during his keynote presentations and deliberations at seminars and conferences globally. As a member of PATA (Education & Training Committee) as well as Think Tank World Tourism Forum- Lucerne, Switzerland, he has constructively contributed, and his dynamic engagement continues towards the betterment of members of all related communities & stakeholders.


     Dr. Adel Ben Youssef

    Professor University Côte d'Azur (GREDEG-CNRS) & Economic Research Forum

    Google scholar




    Adel Ben Youssef is Associate Professor at the University Côte d'Azur and has a Ph.D. from The University of Nice Sophia-Antipolis. He worked for University Paris Sud and the EDHEC Business School before joining the University of Nice. Dr. Ben Youssef has coordinated several research projects in multi-lingual and multi-cultural setting for the African Development Bank, the European Commission, several French ministries, the Economic Research Forum Cairo, and UNDP. Dr. Ben Youssef has published more than 60 academic papers in different fields such as Digital Economics, Industrial Economics, Environmental and Resources Economics. His publications appear in: World Development, Environmental and Resources Economics, Energy Economics, Technological Forecasting and Structural Change, Journal of Agriculture and Food Industrial Organization, Energy Policy, Energy and Development Economics, Oxford Development Studies, Middle East Development Journal, Economics Bulletin, Journal of Applied Business Research, European Journal of Industrial Economics and Policy, among others.