AI-Driven Digital Transformation Perspectives from a Business School

Part I - Decision Support

1. Business Schools in the Era of Artificial Intelligence

Krzysztof Węcel, Witold Abramowicz and Marek Kowalkiewicz

2. Smarter Decisions, New Challenges: AI’s Role in Startups’ Strategic Decision-Making

Zakaria Talouni, Maria Kubala, Iris Koleša, Brenda Nxumalo and Barbara Jankowska

3. The Use of Generative AI in Automated Assessment of Data Models in Business Intelligence Systems

Szczepan Górtowski, Daniel Korzeniowski and Emil Gościniak

Part II - Knowledge and Data Processing

4. Bridging Knowledge Graphs and Large Language Models: Enhancing Text Generation and Knowledge Extraction

Krzysztof Węcel and Marcin Sawiński

5. Intelligent Automation in Data Analysis: How Generative Models Revolutionize Analysts’ Work

Monika Naskręcka

6. Enhancing Visual Reports Through Generative AI Image-Reading Capabilities

Szczepan Górtowski, Elżbieta Lewańska and Ihor Muzyka

Part III - Marketing and Product Development

7. Influence of Country of Origin on AI Perceptions: A Comparative Study of Polish and German Perspectives

Marcin Leszczyński, Aleksandra Rabczun and Jarko Fidrmuc

8. Creating Customer Value in Times of Technological (R)evolution: The Success of Blix Group's Smart Shopping Applications and Future AI-Related Challenges

Hanna Nowak-Mizgalska, Krzysztof Łuczak, Anna Rogala and Juan Aurelio Tamayo Gallego

9. The Impact of Digital Transformation on the Packaging Industry

Patrycja Wojciechowska, Karolina Wiszumirska and Marek Hauptmann 

10. Predictive Analytics and Artificial Intelligence for Greener Product Design

Mariusz Tichoniuk, Joanna Witczak, Wojciech Kozak, Giulio Mario Cappelletti, Pasquale Giungato and Carlo Russo

11. Intelligent Food Automation: How NIR Coupled with AI Can Transform the Food Industry?

Krzysztof Wójcicki and Tomasz Paweł Czaja

Part IV - Supply Chains

12. Enhancing Machine Learning Interpretability for Supply Chain Risk Management: A LLM-Powered Approach

Mateusz Wyrembek and George Baryannis

13. Effect of AI and Generative AI on Supply Chain Operations and Workforce

Batuhan Kocaoglu and Maciej Szymczak

14. AI and the Development of Mobility

Marcin Jurczak

15. The Adoption of Autonomous Technologies in the Polish TFL Sector and the Implications of Digital Transformation

Sylwia Konecka, Anna Lewandowska-Ciszek and András Keszthelyi

Part V - Finance

16. Application of AI and RPA in Accounting and Corporate Finance: Economic and Social Consequences

Marzena Remlein, Ana Rep Romić, Dariusz Nowak and Marlena Napierała

17. Advancing EU VAT Systems with AI and E-Invoicing

Remigiusz Napiecek, Milena Stróżyna and Elżbieta Lewańska

18. Digital Transformation in Banking: How Artificial Intelligence Can Transform Legacy Core Banking Systems

Joanna Aleksandrowicz, Agata Kliber and Hans Michael Egelhoff

Part VI - Foundational Issues (Law, Ethics, Education)

19. Calling the Tune!: How AI Act Recitals Set the Tone for AI Governance

Krzysztof Durczak and Rasmus Nykvist

20. (E)DIHs Strengthening the Adaptability of SMEs in the AI-Driven Digital Transformation

Dorota Czyżewska-Misztal, Piotr Idczak and Sébastien Bourdin

21. Evaluation and Verification of the Quality of AI-Generated Information Using ChatGPT as an Example

Mirosława Kaczmarek

22. Cultural Conditions of Scientific Discourse on AI Ethics

Karolina Anna Nowak and Damian Luty

23. Empowering Adults in AI: A Framework for Enhancing Critical Skills

Tibor Voros, Anna Wach and Joanna Furmańczyk

Biography

Witold Abramowicz is a Full Professor at Poznan University of Economics and Business (PUEB), Poland.

Marek Kowalkiewicz is a Professor and Chair in Digital Economy at Queensland University of Technology Business School, Australia.

Krzysztof Węcel is an Associate Professor at the Poznań University of Economics and Business and Chair of the Department of Information Systems, Poland.