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AI Marketing Essentials: Concepts and Practice for the Digital Age book cover

1st Edition

AI Marketing Essentials Concepts and Practice for the Digital Age

By Jagdish N. Sheth, Varsha Jain Copyright 2026
218 Pages 30 B/W Illustrations
by Routledge

218 Pages 30 B/W Illustrations
by Routledge

218 Pages 30 B/W Illustrations
by Routledge
Also available as eBook on:
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive... Read more

1 Introduction. 2 How AI Is Transforming Modern Marketing. 3 AI in Product Development. 4 AI in Pricing. 5 AI in Marketplace and Distribution. 6 AI in IMC. 7 Role of AI in Brand Management. 8 AI in Marketing Strategy. 9 AI in B2B, Services and Retail. 10 AI Marketing for a Better World.

Biography

Jagdish N. Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-resident Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School.

Varsha Jain is the professor of marketing at ESSCA School of Management, France, and is co-editor of the Journal of Consumer Behavior and associate editor for Psychology and Marketing. She has received multiple awards and authored over 180 publications, including multiple papers in A* and A journals and books worldwide.

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