1st Edition

AI-Powered Communication Research An Applied Guide

By Aimei Yang Copyright 2027
248 Pages 19 B/W Illustrations
by Routledge

248 Pages 19 B/W Illustrations
by Routledge

Blending theory with hands-on practice, this text is an accessible, theoretically grounded, and methodologically rich guide to using LLMs in communication inquiry. The book is organized around three core themes: methodological applications, human-AI collaboration, and critical reflection. It shows readers how tools such as ChatGPT, Gemini, Claude, and BERT can be used to analyze large volumes... Read more

Introduction: Transforming Communication Research Methods in the Era of Transformers  

1. Foundations and Frontiers of Large Language Models for Communication Research

2. Prompt Engineering for LLM-assisted Communication Research  

3. LLM-Powered Information Retrieval for Communication Research  

4. Affective Computing with LLMs — Sentiment and Emotion Detection  

5. Supervise vs. Prompting-based approaches to Framing Analysis Using Large Language Models  

6. Topic Modeling with BERTopic for Communication Research  

7. Studying Relational Complexity in Communication: Multilevel Multiplex Networks and LLM-Based Knowledge Graphs  

8. Synthetic Data Generation for Communication Research in the Age of Large Language Models  

9. Vision–Language Models: Multimodal AI for Communication Analysis  

10. The End of the Lone Researcher: LLMs, AI Agents, and the Future of Communication Research  

Index

Biography

Aimei Yang is Associate Professor in the Annenberg School for Communication and Journalism at the University of Southern California, USA.