1st Edition

AI by Design
A Plan for Living with Artificial Intelligence

  • Available for pre-order. Item will ship after March 14, 2022
ISBN 9781032196664
March 14, 2022 Forthcoming by Chapman and Hall/CRC
152 Pages 11 B/W Illustrations

USD $29.95

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Book Description

AI by Design introduces the reader to Artificial Intelligence and its importance to our future. Exploring behavioural psychology, economics, and real-life and historical examples, Campbell predicts five future scenarios with AI, orientated around the "Singularity" - the moment when AI exceeds human capabilities, presenting perhaps the biggest challenge to our existence. We are at a tipping point in history and must act now to stop an extinction-level event for humanity. This book explains how to design a future with AI so that, rather than herald our downfall, it may help us achieve more.

Table of Contents

About the Author

Chapter 1: Sleepwalking into Singularity 

Chapter 2: Design Thinking and the future-back methodology

Chapter 3: Should we be afraid of the current state of AI?

Chapter 4: How are we governing, regulating and policing AI?

Chapter 5: AI and Ethics

 Chapter 6: Scenarios for our AI future

Chapter 7: A plan for living with artificial intelligence

 Chapter 8: A new hope for AI



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Catriona Campbell currently works at one of the world’s largest professional services firm as the UK company’s first-ever Client Technology & Innovation Officer. During her Master's Psychology degree in Scotland and France, she studied Computer Science in her spare time.  After university, Catriona joined Barclays, becoming their first Head of Digital. Showing a tremendous knack for timing, she founded her UX and Experience Design start-up in London just before the dot-com bubble burst in 2000. Catriona has spent over twenty years working with customers to co-create new digital innovations. She is passionate about storytelling, delivering great customer experiences and counts herself fortunate enough to have worked with companies like Barclays, Sky, Vodafone, Skype, Dell, Heineken and Microsoft.  

Catriona has lived and worked globally and led project teams on all six continents. She has three wonderful children, two dogs and a small flock of chickens. The UK government asked her to work on their first Usability & Accessibility standards in 2005. In 2012 she was voted into the BIMA Digital Hall of Fame alongside Sir Tim Berners-Lee and Sir Jony Ives. She is currently helping the Scottish Government’s AI strategy.