Section 1: Understanding the AI Landscape from the Consumer Perspective
1. The AI Trust Gap
2. The Consumer Pain Points with AI
3. The Opportunities for Growth
4. Consumer Touchpoints and Comfort Zones
5. AI Adoption Propellers
6. The Gender Divide in AI Adoption
7. Building Trust – The Human Foundations of AI Adoption
8. The Reallocation Effect – How AI Re-Writes the Media Rules
9. What’s Next for Brand Marketing Teams
Section 2: The Evolving Landscape of AI in Marketing: Insights from Senior Business Leaders on Best Practices, Challenges and the Future
10. Inside Today’s AI Marketing Landscape
11. Challenges in AI Implementation
12. Solutions and Best Practices
13. The Future of Marketing – AI, Creativity and Human Connection
Conclusion
Epilogue
Biography
Idil M. Cakim is the founder of Iris Flex, an insights and strategy firm. A seasoned researcher with leadership experience at Audacy, Nielsen, Golin and Burson, she speaks widely on technology, communication and media. Her work examines how innovation transforms audience behaviors and reshapes brands and industries.
"Essential reading for scholars and practitioners, Idil Cakim’s book provides critical insights for organizations seeking to implement human-centered marketing strategies in the age of AI. Grounded in rigorous research, she identifies key AI adoption gaps that explain the often contradictory consumer behavior marked by simultaneous embrace and resistance. Her findings offer a roadmap for developing responsible and effective strategies that integrate AI."
Katja Schroeder, Assistant Program Director and Senior Lecturer, Columbia University, School of Professional Studies, Technology Management
"As a marketing executive, I found this book to be a practical guide to practically everything AI. The author holds your hand and guides you through the trends of AI, the guts of AI, the roots of AI, the future of AI across all demographics and behaviors. AI for Marketing is educational, informative and accessible. I recommend it as a resource for any business professional who wants their very own GPS to show how to smartly and effectively navigate the present and the future with AI."
Rachel Kessler, Founder, Kessler Communications, LLC
"An insightful, human-centric exploration of AI’s initial impact across our cultural and economic landscape, and a strategically-vital roadmap to understanding AI’s current and future potential to unlock transformation in business, science and the human experience. Cakim has at once shifted my perception of AI from uncertainty to optimism."
Tara Glazer, Head of Marketing
