1st Edition
AI in Social Sciences Research
Introduction
1. AI and the Evolving Landscape of Social Science Research
2. Machine Learning and Big Data Analytics in Social Sciences
3. Natural Language Processing for Qualitative and Textual Data
4. AI-Enhanced Research Design and Data Collection
5. AI in Management and Business Research
6. Psychology: AI Assisted Paths to Mind and Behavior
7. Anthropology – Digital Ethnography and Algorithmic Thick Description
8. Sociology: Algorithmic Sociology and the Macro–Micro Bridge
9. Conclusion: Social Science in the Age of AI
Biography
Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.
Marcin Lis is Vice-Rector for Student Affairs and External Relations at WSB University and holds a PhD in engineering, his research interests include quality systems, innovation project management, and integrated management systems, with a particular focus on science – business collaboration and knowledge transfer.
Sabina Ratajczak is Vice-Rector for Development at WSB University, specializing in educational technologies and education management, with a particular focus on the integration of innovative digital tools into teaching and learning processes.
Zdzisława Dacko-Pikiewicz is the Rector of WSB University and holds a habilitation in management and quality sciences. Her research spans reputation management, innovation, family business, competence development, and sustainability, with particular relevance to debates on organisational resilience, competitiveness, and knowledge transfer.
