Absolute Essentials of Strategic Management: 1st Edition (Hardback) book cover

Absolute Essentials of Strategic Management

1st Edition

By Barry Witcher


96 pages | 34 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138365377
pub: 2019-09-05
Available for pre-order

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Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks which will be welcomed by students and reflective practitioners around the world.

Table of Contents

Part 1: Strategic Management and its Purpose

1. Overview of Strategic Management and Strategy

2. Purpose: vision, mission and values

Part 2: Strategic Objectives and Analysis

3. Strategic Objectives

4. The External Environment

5. The Internal Environment

Part 3: Strategy

6. Business-level Strategy

7. Corporate-level Strategy

8. Global-level Strategy

Part 4: Managing Strategy in Action

9. Strategy Implementation

10. Strategic Control

11. Strategic Leadership

About the Author

Barry Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University, and Durham University, and has published in many of the world’s leading management journals

About the Series

Absolute Essentials of Business and Economics

Textbooks are an extraordinarily useful tool for students and teachers, as is demonstrated by their continued use in the classroom and online. Successful textbooks run into multiple editions, and in endeavouring to keep up with developments in the field, it can be difficult to avoid increasing length and complexity.

This series of shortform textbooks offers a range of books which zero-in on the absolute essentials. In focusing on only the core elements of each sub-discipline, the books provide a useful alternative or supplement to traditional textbooks.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Strategic Planning