96 pages | 34 B/W Illus.
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks which will be welcomed by students and reflective practitioners around the world.
Part 1: Strategic Management and its Purpose
1. Overview of Strategic Management and Strategy
2. Purpose: vision, mission and values
Part 2: Strategic Objectives and Analysis
3. Strategic Objectives
4. The External Environment
5. The Internal Environment
Part 3: Strategy
6. Business-level Strategy
7. Corporate-level Strategy
8. Global-level Strategy
Part 4: Managing Strategy in Action
9. Strategy Implementation
10. Strategic Control
11. Strategic Leadership
Textbooks are an extraordinarily useful tool for students and teachers, as is demonstrated by their continued use in the classroom and online. Successful textbooks run into multiple editions, and in endeavouring to keep up with developments in the field, it can be difficult to avoid increasing length and complexity.
This series of shortform textbooks offers a range of books which zero-in on the absolute essentials. In focusing on only the core elements of each sub-discipline, the books provide a useful alternative or supplement to traditional textbooks.