1st Edition
Advanced Trends in ICT for Innovative Business Management
This book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics.
The book is based on articles from ICCMIT’20, extending their approach to specific chapters. The chapters cover issues such as financial management, technological upgrades, Industry 4.0 and the trend towards sustainable development. It utilizes examples of technologically advanced enterprises developing under Industry 4.0 assumptions at the stage of digital transformation, which integrate digital technologies and business processes.
In addition, this book discusses issues related to cyber risk management and the implementation of a number of safeguards for digitized enterprises. Enterprises that orient themselves towards technological innovations find that they can reach customers faster, are more effectively managed and can achieve a competitive advantage over other businesses. This book will be a great aid to professionals in such companies, both in IT departments and in the management team.
Preface
Editors
Contributors
1 Investments in ICT software and equipment in the process of digital transformation of European Union enterprises
KATARZYNA SZYMCZYK
2 The use of information and communication technologies in small and medium-sized enterprises in Poland
PATRYCJA KRAWCZYK
3 Approach to the voice control of IoT objects in “smart house” systems
IGOR SHOSTAK, VITALINA BABENKO, MARIIA DANOVA AND OLENA FEOKTYSTOVA
4 ICT as a component of the internationalization strategy of the enterprise
PIOTR KURAŚ
5 Automation of forming complex advertising products
YEVHEN HRABOVSKYI
6 Digital agriculture innovation: Trends and opportunities
VITALINA BABENKO AND MARYNA NEHREY
7 Relevance of the completeness meter of transport services
MARTA KADŁUBEK
8 Innovative and investment direction of farming enterprise development
LIUDMYLA HNATYSHYN, RUSLAN SHELUDKO, OKSANA PROKOPYSHYN AND LIUDMYLA MAKIEIEVA
9 Information technologies as support for knowledge management
MAŁGORZATA KURAŚ
10 Information technologies for the industrial management of objects in an innovative economy under conditions of instability and development of Industry 4.0
SULTAN RAMAZANOV, VITALINA BABENKO AND OLEKSANDR HONCHARENKO
11 The role of organic brand in the development of farmers’ association: Evidence from Ukraine
IRYNA KOSHKALDA, LIUDMYLA BEZUHLA, OLENA NIHMATOVA AND TETIANA ILCHENKO
12 Economic security management: Innovative leadership
IRYNA MARKINA, VALENTYNA ARANCHII, DMYTRO DIACHKOV, YULIIA ROMANCHENKO AND MYKOLA SYOMYCH
13 The impact of social media communication on the company’s reputation
NADA SOUDI, YASMINE KABLI, CHAMS EDDOHA MOKHLIS AND MOUNIA SBIHI
14 Higher education as a development actor: The case of Morocco
ASMAA ELMORTADA AND CHAMS EDDOHA MOKHLIS
15 Extra-financial assessment of the immaterial capital (Case of large service company)
CHAMS EDDOHA MOKHLIS, YAMADOU DIOP AND ASMAA ELMORTADA
16 Research of classification approaches of digital marketing tools for industrial enterprises
ANNA ROSOKHATA, OLENA RYBINA, ANNA DERYKOLENKO AND VIKTORIIA MAKERSKA
17 Innovations in internet marketing of enterprises in Ukraine on the example of biological products manufacturers
ALEKSANDR TELETOV, SVETLANA TELETOVA AND NATALIIA LETUNOVSKA
18 Cultural aspects of compulsive buying in emerging economies: The Moroccan case
HASNAA GABER AND IKRAME MASRHOUNI
Index
Biography
Katarzyna Szymczyk, Ibrahiem M. M. El Emary
