1st Edition
Advancing Ethnography in Corporate Environments Challenges and Emerging Opportunities
Edited By Brigitte Jordan
Copyright 2013
228 Pages
by
Routledge
228 Pages
by
Routledge
228 Pages
by
Routledge
Also available as eBook on:
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that... Read more
Introduction Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities, Brigitte Jordan; Part I Being There: The Power of Conventional Ethnographic Methods, Julia Gluesing; Chapter 2 Being There: The Power of Technology-based Methods, Ken Riopelle; Part II Ethnography for Systems Development: Renovating the Legacy, Patricia Ensworth; Chapter 4 Ethnography and Product Design: Fixing the Future, Marijke Rijsberman; Part III The Value of Rapid Ethnography, Ellen Isaacs; Chapter 6 The Limits to Speed in Ethnography, Melissa Cefkin; Part IV The Cry for More Theory, Patricia Sunderland; Chapter 8 The Cry of Practicality, Rita Denny; partV Doing Corporate Ethnography as an Insider (Employee), Vidar Hepsø; Chapter 10 Doing Corporate Ethnography as an Outsider (Consultant), Francoise Brun-Cottan; partVI Accelerated Pattern Recognition, Ethnography, and the Era of Big Data, Chad R. Maxwell; Chapter 12 Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society, Brigitte Jordan;
Biography
Jordan, Brigitte
