Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities, 1st Edition (Paperback) book cover

Advancing Ethnography in Corporate Environments

Challenges and Emerging Opportunities, 1st Edition

Edited by Brigitte Jordan


228 pages

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Paperback: 9781611322200
pub: 2012-11-01
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In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Anthropology / General