Advertising Campaign Design : Just the Essentials book cover
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Advertising Campaign Design
Just the Essentials





ISBN 9780765625533
Published August 15, 2011 by Routledge
247 Pages

 
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Book Description

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.