Advertising Campaign Design: Just the Essentials, 1st Edition (Paperback) book cover

Advertising Campaign Design

Just the Essentials, 1st Edition

By Robyn Blakeman

Routledge

247 pages

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pub: 2011-08-15
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Description

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Subject Categories

BISAC Subject Codes/Headings:
ART000000
ART / General
BIO006000
BIOGRAPHY & AUTOBIOGRAPHY / Historical
BIO026000
BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs
BUS000000
BUSINESS & ECONOMICS / General