240 Pages
4 B/W Illustrations
by
Routledge
240 Pages
4 B/W Illustrations
by
Routledge
240 Pages
4 B/W Illustrations
by
Routledge
Also available as eBook on:
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.
Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
Split into three sections... Read more
Introduction Part 1: Foundations 1. The nature of advertising history 2. Historical outline 3. Market society and its critics 4. Political economy approaches to advertising Jonathan Hardy 5. Cultural and critical approaches Part 2: Frameworks 6. Advertising framework and encoding 7. Texts 8. Reception Part 3: Applications 9. Advertising in the home 10. Outdoor advertising 11. Sound and vision 12. Consumer culture
Biography
Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.
