1 How Advertising Makes its Object, 2 Critical Publicity/Public Criticism: Reflections on Fieldwork in the Bombay Ad World, 3 Advertising, Production and Consumption as Cultural Economy, 4 Imagining and Imaging the Other: Japanese Advertising International, 5 The Revolution in Marketing Intimate Apparel: A Narrative Ethnography, 6 Models, Metaphors and Client Relations: The Negotiated Meanings of Advertising, 7 Fame and the Ordinary: 'Authentic' Constructions Of Convenience Foods, 8.Psychology Vs Anthropology: Where is Culture in Marketplace Ethnography? 9 Afterword: Looking Forward, Looking Back.
Biography
Timothy deWaal Malefyt is Director of Cultural Discoveries at BBDO Advertising, New York. Brian Moeran is Professor of Culture and Communication in the Department of Intercultural Communication and Management, Copenhagen Business School.
