1st Edition
Advertising, Gender and Society A Psychological Perspective
About the author
Acknowledgements
Preface
Part I: Key Concepts: Advertising, Gender and Society
Chapter 1: Advertising, Culture and Society
Chapter 2: The Concepts of Gender, Sex and Culture
Chapter 3: Portrayal of Gender in Advertising
Chapter 4: The Effects of Gendered Advertisements on Audiences
Part II: Gender, Sex and Advertising Effectiveness
Chapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered Ads
Chapter 7: Sex, Gender and Processing Gendered Advertising Content
Part III: Recommendations for the Audience, Marketers and Policy Makers
Chapter 8: How Can Audiences Protect Themselves?
Chapter 9: How Could Marketers Help Themselves and Others?
Chapter 10: What (More) Could Policy Makers Do?
References
Index
Biography
Dr Magdalena Zawisza-Riley is an academic and consultant, with the position of Reader at Anglia Ruskin University, UK. She publishes in leading journals in gender, social and consumer psychology, is a holder of prestigious grants, and a co-editor of the Routledge International Handbook of Consumer Psychology. Her work has attracted media attention and informed Advertising Standards Authority reports.
